In this Expert Insight Interview, Lee Chaix McDonough discusses creating a sustainable coaching business. Lee Chaix McDonough is the CEO and founder of Coach with Clarity, a training and education company for life and business coaches. She is also the host of Coach with Clarity Podcast and author of the #1 best-selling book Act on Your Business: Braving the Storms of Entrepreneurship and Creating Success Through Meaning, Mindset, and Mindfulness.
This Expert Insight Interview discusses:
- Why do we avoid seeking support in our respective fields of expertise
- The prevalence of change in our lives and why we must always be prepared for it
- Some of the qualities that make a good coach
We are willing to invest so much money in our hobbies, getting coaches, and paying for professional guidance, but we refuse to do the same for the thing that puts bread on our table. On some level, this must have to do with the assumption that we should just be good at what we do inherently.
Seeking support from someone else in our field of expertise might have been interpreted as a weakness once upon a time. However, we are seeing a paradigm shift and the fact that really strong business owners need a team of people to support them, including a coach.
One thing is certain, and that is change. Regardless of what we have going on at any given time, we’re guaranteed to have some kind of change waiting around the corner. Trying to go through these changes alone is a very isolating experience.
Surrounding yourself with people who have your back and who you can trust will help you navigate the uncertainties that come with any kind of transition. That is one of the many reasons business and life coaches are such a smart investment for high-performing professionals.
Finding a Balance
There may be many people out there who would make fantastic coaches but don’t realize it, simply because we don’t all inherently understand what it takes to be a good coach. The truth is that there are qualities that can be honed to take somebody from being a good coach to being a great one. For instance, there are good coaching apps that can improve your professional practice greatly. Adding them to your business model can help you scale, while still delivering practice-branded, personalized solutions.
One thing that Lee Chaix McDonough always looks for in people is their ability to balance their internal voice with the need to really focus their attention on their client and what they’re communicating both verbally and non-verbally.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.