In this Expert Insight Interview, Chellie Philips discusses creating a culture of engaged employees and the power that building your personal brand can have on your success journey. Chellie Philips is a speaker and writer who produces courses on various topics.
This Expert Insight Interview discusses:
- The challenge of communicating with different generations within the workforce
- How the pandemic has compounded this challenge
- Why communication is a crucial factor in the success of any company
One of the most significant challenges leaders have faced over the last few years is that we now have four if not five generations in the workplace for the first time. This means there are different ways in which people like to engage.
Each of these generations likes to be communicated with differently, and they all have their wants and needs. It can be very tricky for supervisors, managers, and the organization’s leadership to determine which way to include everybody and make them feel part of the organization.
Communication Throughout the Pandemic
All of this has come to the fore over the pandemic because companies that understood the need to communicate in different ways for various audiences fared well.
In contrast, organizations that communicate only using one communication format fared relatively poorly throughout the pandemic crisis. An engaged workforce can make all the difference in a company’s success. It can set you up to outperform your competition or set you up to fail, depending on whether you are prepared to invest in your people and provide them with the opportunities they need to develop as leaders.
Communication is a massive part of any organization and individual career development. It is also an enormous part of ensuring that your workforce is getting the right messages, guaranteeing an “upstream-downstream” relationship with them.
Your employees need to have a way to communicate back with you so that you’re all hearing and seeing if the messages are received in the way they were intended. You have to look at the feedback loop to see whether your communication is having an impact or not.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.