Be Different Or Be Dead: The Audacious “Unheard of Ways
Roy Osing is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched leadership experience in every aspect of the business. He is a resolute blogger, keen content marketer, dedicated teacher, and mentor to young professionals. And he took one company from an early stage to one billion in annual sales, and he is a multiple author. Today, in this expert insight interview, John and Roy discuss his book “Be Different Or Be Dead: The Audacious “Unheard of Ways” I Took a Startup To a Billion in Sales.”
This Expert Insight Interview Discusses:
The origins of the book
Leadership education is critical.
Four Examples of Audacious Leadership
The Art of Bold Leadership
Do you aspire to be fearless? Do you admire those who can express themselves without fear of repercussions? It’s time to take a step back, assess your primary talents, and work on them in order to attain your full leadership potential. Audacious leaders are willing to collaborate and compromise in order to get the finest results. To accomplish this, they practice humility to facilitate collective success and network expansion.
Audacious leaders can persevere in the face of criticism, complacency, and internal or external influences, emerging wiser and more compassionate.
Principals to Follow
“Be Different”
It is the first principle of audacious leadership because standing out in a way that customers care about is critical to business survival and growth.
“Execute”
The secret to execution is to use a planning process that is intended for implementation rather than one that aims to produce the ideal plan, which doesn’t exist.
“Serve”
The goal of servant leadership is to establish authority over power through interactions with others, whether in a managerial or coworker capacity.
Our Host
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
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