Sales POP - Purveyors of Propserity
TV Expert Interviews / For Sales Pros / Dec 4, 2019 / Posted by James Newell / 209 

Clear Sales Messaging

0 comments

James Newell created Clear Sales Message in 2017 as he transitioned from a successful career in the corporate sales environment to finding and following his passion running his own sales consultancy. Having supplied £600M worth of vehicles to his clients over 12 years and have never missed a sales target in that time; James sought to distill the “secrets” that contributed to his performance and to use this to train others.

James is the author of the book Clear Sales Message which is also the name of his company.

Here we are discussing the following points:

  • A company spends a lot of time in marketing, getting the message right and the value proposition and all of that. Then, it’s you who rely on your salespeople to actually carry that message forward. Often times, salespeople are a little bit disconnected from the original messages and they make up their own so depending on whom you are interacting with as a person or the company for the first time, you may be getting very different messages. What are James’ views regarding the same?
  • Where is the breakdown because your company spends a lot of time on the messaging and other activities and people wouldn’t create their own business cards or logo?
  • The reality is that the best performing sales organizations are very clear in their messaging and process as they follow an exact process and connected so well with the overall message of the company. How to follow an exact strategy to avail better outcomes?
  • Why it is necessary to stay on the message of the company especially when people try to take you in all sorts of directions?
  • What is the role of the management in terms of like sales manager and marketing management about really getting alignment and making sure that the messaging is clear and it is flowing all the way through the organization?

Clear Sales Message –

If you want more confidence in presenting your products or services or you want to increase your sales or you are looking for a catchy tagline or short way to present what you do, then this is the right investment for you.

Through this book, you will learn about a number of things and some of them are: how to define precisely what you do, how to explain what you do in an engaging way, how to identify what differentiates you from the competition, how to identify the real “selling points” of your product or service, what a Clear Sales Message is, and a lot more.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

    About Author

    James Newell created Clear Sales Message in 2017 as he transitioned from a successful career in the corporate sales environment to finding and following his passion running his own sales consultancy.

    Author's Publications on Amazon

    “The “little black book” of sales.” “Easy to read and implement. A future business classic.” What is this book about? This book will help you to explain what you do, why that matters to your clients and why they should choose you. This increases sales.
    Buy on Amazon
    Don't let lack of confidence hold you back anymore. Understand how confidence works and change your life. The Ladder of Confidence is a groundbreaking new concept that is transforming the lives and the decisions of everyone it touches. This simple concept has the power to…
    Buy on Amazon
    Stop making poor choices & change the way you make decisions forever. The Brick of Choice is a groundbreaking new concept that is transforming the lives and the decisions of everyone it touches. This simple concept has the power to change your life too. You…
    Buy on Amazon
    YOU DESERVE IT was written to fundamentally change the notion of responsibility and ownership. We live in a world of blaming, entitlement and victims. When you spend your life blaming others, evading responsibility and believing your own sob stories - you get nowhere. It’s only…
    Buy on Amazon
    Human attention span: 8 seconds. Goldfish: 9 seconds. 8 seconds. That's all the time you have to capture someone's attention. Why does this matter in business? In 8 seconds, you need to grab attention, explain what you do and generate enough interest that the potential…
    Buy on Amazon
    Don't let excuses shield you from the progress you want to make in your life. It's time to take control. The Shield of Excuses is a groundbreaking new concept that is transforming the lives and the decisions of everyone it touches. This simple concept has…
    Buy on Amazon
    Your mind is like a magnet, but not as you may think... Don't let worry Stress your life. It's time to take control. The Magnet of Stress is a groundbreaking new concept that is transforming the lives and the decisions of everyone it touches. This…
    Buy on Amazon
    What makes your buyers buy? “100+ ways to reach, engage and convert people to buy using psychology, science and common sense.” In the book, we cover: • How people work – 18 factors that affect client behaviour. • Communication Basics – 12 ways to communicate…
    Buy on Amazon
    Don't let worry control your life. It's time to take control. The Weeds of Worry is a groundbreaking new concept that is transforming the lives and the decisions of everyone it touches. This simple concept has the power to change your life too.
    Buy on Amazon
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.