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TV Expert Interviews / Leadership / May 12, 2019 / Posted by Garry Ridge / 5301

What is the True Meaning of Leadership?


Building a Strong Culture

Garry Ridge is the CEO and a board member at WD-40, a company that is recognized not only for its name but for having a remarkable culture. In this interview, Garry talks about how when you are a leader it’s not about you. It’s about the people you lead.

This Sales Expert Interview covers:

What does true leadership mean

  • Garry talks about what true leadership means to him and how this permeates the culture at WD-40.

Purpose in the workplace

  • We may not be doing a particularly exciting job, but there are a few key things to remember when working for a company.

Tangible examples of culture

  • Gary talks about the mission at WD-40 and how it manifests in their organization.
  • There is a balance between being tough-minded and tender-hearted for leaders.
  • It’s important to start talking about culture and values as early as the interview process.


  • There are no manager titles at WD-40. They are instead referred to as coaches. A lot of time is spent training people on how to be leaders.
  • Training and development is the most powerful tool to improve the greatest asset of an organization, its people.
  • Training doesn’t have to be a time sink. There are other ways to embed it in the day-to-day.

Helping people focus

  • Garry says they use five strategic drivers to help people make choices on how they will allocate their time.
  • It’s important for leaders to explain up front what expectations are and give continuous feedback.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

As CEO of WD-40 Company since 1997, Garry Ridge has helped re-ignite excitement and create cultures that foster break-through innovation in companies and workplaces in over 62 countries.  Garry shares his experience and insights externally through executive coaching; consulting; and speaking.


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