Building a Strong Culture
Garry Ridge is the CEO and a board member at WD-40, a company that is recognized not only for its name but for having a remarkable culture. In this interview, Garry talks about how when you are a leader it’s not about you. It’s about the people you lead.
This Sales Expert Interview covers:
What does true leadership mean
- Garry talks about what true leadership means to him and how this permeates the culture at WD-40.
Purpose in the workplace
- We may not be doing a particularly exciting job, but there are a few key things to remember when working for a company.
Tangible examples of culture
- Gary talks about the mission at WD-40 and how it manifests in their organization.
- There is a balance between being tough-minded and tender-hearted for leaders.
- It’s important to start talking about culture and values as early as the interview process.
- There are no manager titles at WD-40. They are instead referred to as coaches. A lot of time is spent training people on how to be leaders.
- Training and development is the most powerful tool to improve the greatest asset of an organization, its people.
- Training doesn’t have to be a time sink. There are other ways to embed it in the day-to-day.
Helping people focus
- Garry says they use five strategic drivers to help people make choices on how they will allocate their time.
- It’s important for leaders to explain up front what expectations are and give continuous feedback.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.