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5 Smart Referral Selling Steps
Snapshots Infographics / Sales Management / Jun 15, 2017 / Posted by John Golden / 7081

5 Smart Referral Selling Steps

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Are you neglecting the crucial step of asking for a referral?

There are a lot of crucial things to do in sales. But, are you missing out on one of the most crucial steps? Asking for referrals is key to getting more business, increasing your revenue, and growing your business.

There are numerous benefits to asking for referrals, aside from getting the increased business. First, you get insight into if your current clients think you’re worthy of being referred or not. A client that refers to their friend or colleague means that they appreciated the work you did for them, and feel like you will bring value to others in their life. Additionally, if you get a referral, you are able to have that client voice your credibility and vouch for you that you will be the best salesperson for the job.


  1. Build: Have a great website, internal processes, and products! You can’t start something without a foundation.
  2. Reach out: Include trusted others in your outreach! The more people who can vouch for you, the better. Plus, you let others do the work for you by asking colleagues, friends, and family to pass your name around.
  3. Create the infrastructure: Add all of your contacts into your CRM. Make sure the software you choose is the best possible. Check out Pipeliner CRM, and get a free trial to see if it’s the solution for you.
  4. Connect: As you build your business and create new connections, network with those connections! Use who you already know to generate more contacts.
  5. Learn: In the referral selling process, you grow to understand your brand and who you are as a salesperson.

Want to learn more about sales referrals? SalesPOP! has tons of articles to help you get more informed. Check out Your Best Prospecting Tool is Literally Staring You in the Face, and How Can You Get More Qualified Sales Referrals?.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He has conducted over 500 video interviews of thought leaders for Sales POP! online sales magazine and has a podcast channel on iTunes that has over 350 audio interviews He is CSMO at Pipeliner CRM. He is also an Amazon best selling author of two books and In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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