In this Expert Insight Interview, Julie Broad discusses whether having an impactful book can help you shorten your sales cycle, create credibility and give you a competitive advantage. Julie Broad is the founder of Book Launchers; she is an Amazon #1 best-selling author, international book award winner, recipient of the Beverly Hills Book Award for Best Sales Book, an entrepreneur, successful real estate investor.
This Expert Insight Interview discusses:
- Why publishing a book is always a good idea
- Where the opportunity lies for self-published authors
- How to create a marketing and publishing plan for a book
Making your Book Stand out
In 2018, there were 1.6 million independently published books, and common sense indicates that this number could only have been more considerable during the pandemic with everyone remaining indoors.
Given the volume of books produced, it is natural to wonder whether it is still a good idea to consider writing and publishing one. However, many people self-publish, but they do it in a way that will never make their book stand out. This means they don’t invest in their books in the same way that traditional publishers do.
Positioning Yourself as the Expert
Even though so many people publish books independently, there’s still a world of opportunity for dedicated writers to stand out. Aside from the fact that a considerable percentage of self-published authors don’t properly invest in publishing their books, there’s another point to consider.
Namely, if you look around your industry, whatever it may be, you’ll see people with the same degrees and backgrounds. A book is a fantastic way to differentiate yourself from the rest of the talent in your industry and help you stand out as the expert on the subject that you’ve written about.
Creating a Marketing Plan
One of the big challenges to self-publishing a book is creating a marketing plan. When working with clients, Julie makes sure they build their marketing and selling plans before writing the book. This contrasts with most self-published authors, who write their books before even considering how they would sell them.
The best approach to take when it comes to creating a marketing plan for a book is to focus on who your readers are and how your book would help them differently from the other literature already available on the subject.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.