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TV Expert Interviews / Prospecting / Jul 26, 2021 / Posted by Lee Caraher / 1612

How to Break Through to Your Potential Customers (video)


In this Expert Insight Interview, Lee Caraher discusses getting on the map and how to break through to your potential customers and clients. Lee Caraher is CEO and Founder of Double Forte, a successful public relations, content marketing and social media firm.

This Expert Insight Interview discusses:

  • Point A
  • Point B
  • Point C

Breaking Through the Noise

The most efficient way to break through the noise is to be focused. In PR and social media, like many other businesses, you can be busy all the time and still get nowhere. The trick is to avoid doing activities for the sake of being active. Instead, you should be focused on:

  • Who you’re trying to reach
  • What they think is important
  • How you’re going to impress your potential customer

The more focused you are on a specific niche, the easier this is to do. Even if you have a thousand targets, start with ten because once you crack ten, you can get to a thousand.

Understanding the “Who”

Once upon a time, marketers might have sat down and tried to work out who they were targeting and what their message should be. However, today it is so easy to have a platform and reach a wide audience, so marketers try to do everything all at once instead of focusing on the essential parts.

Nowadays, not enough effort is put into understanding the “who,” but this is what brings results. Once you get specific about your goal and who is most likely to be interested in your message, you can be as narrow as possible. If you try to please everybody, you’re not likely to provide real value to anybody.

Creating Value

The temptation to go broad is always there, but if you do that, you’ll be struggling to figure out what value you’re bringing to the table. Trying to have a generic message to meet a broad audience rarely works and sets you up for failure.

Just because there are many things you can do doesn’t mean that you should try to chase every available niche and industry. You need to focus on what you do best and the people whose demands you’re most likely to meet.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Lee McEnany Caraher is the founder and CEO of Double Forte, a successful national public relations, content marketing, and social media firm. Double Forte works with beloved consumer, technology, and wine brands. She is a highly sought-after communications expert known for her business acumen and insights (and her big laugh). She splits her time between the company's San Francisco and New York offices.

Author's Publications on Amazon

Using real-world examples, author Lee Caraher gives leaders data-driven steps to take to co-create a productive workplace for today and tomorrow.
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'The Boomerang Principle' is a pragmatic answer to the outdated corporate mindset around employee turnover. Instead, it shifts the focus to creating lifetime loyalty from your alumni who will bring back business again and again.
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