Krista Moore co-authored “Roadmap to Success “in 2007, with Stephen Covey and Ken Blanchard and is a regular contributor to Independent Dealer Magazine. Her articles have also been featured in OnPoint, Office Products International, NOPA, and Dealer Network magazine. Following her passion for developing sales leadership in organizations, she has helped hundreds of companies and ...
Thomas Druyen is a German sociologist and director of two institutes at the Sigmund Freud Private University in Vienna. In addition to his work as a speaker and author – especially on philosophical and contemporary topics – Druyen focuses his research on the psychological and neural conditions as well as the accompanying phenomena of shaping ...
Carman Pirie is the co-founder of Kula Partners, an agency that helps to lead B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Carman is also the co-host of The Kula Ring manufacturing marketer podcast. At Kula Partners, Carman serves as lead marketing and sales counsel ...
The first few months of a startup business is typically spent in building the product and validating the business model. But once this is established, investors seek rapid growth and this is often accompanied by rapid increases in the marketing budget. This part of the customer acquisition process is highly scalable since a lot of ...
We’re all familiar with brainstorming and its many forms. The collaborative process of creatively solving problems is generally credited to Alex Osborn, a US advertising executive. His book, Applied Imagination, detailed the teaming approach that he used to win business with firms like GE, Chrysler and DuPont. He figured out that in dealing with the ...
There are so many lessons from Martial Arts that translate to business but here is one I want to share with you that I think it is the most important of all.
In the last few years, there has certainly been a lot of talk about sales enablement—it’s one of those trendy terms that came around and has definitely remained. There certainly is no sales enablement “magic bullet”—you utilize it and bang! instant results! People today will jump on any train when they hear it will bring ...
About Antonio Nieto-Rodriguez: Antonio Nieto-Rodriguez is the global champion of project management and has transformed project management into one of the central issues on every CEO’s 2030 agenda. He is the creator of concepts such as the Hierarchy of Purpose featured by Harvard Business Review, or the Project Revolution; which argues that Projects are the ...
Are You Using the Right Metrics? Several years ago, three human resource pros wrote a book titled Fish, a modern parable about a team that was in complete disarray and how a newly appointed team leader was able to turn that around. Her strategies resulted in a transformation of team productivity. Part of the book ...
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