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TV Expert Interviews / Sales Management / Feb 20, 2021 / Posted by Jason Treu / 2273

How to Manage a High Performing Sales Team (video)


Good sales managers must know how to get the most out of their sales teams. Thus, in this Expert Insight Interview, Jason Treu discusses how to create and manage a high-performing sales team. Jason Treu is a Chief People Officer at Unstoppable Workplaces, helping organizations, executives, and leaders to build high-performing teams and cultures.

The interview discusses:

  • Self-awareness
  • Teamwork
  • Soft skills


Many sales leaders are former best performing salespeople who got promoted to managers. However, being the best-performing salesperson does not automatically mean being an excellent sales manager. To level up their managerial and team performance, sales managers should focus more on self-awareness, team management, and soft skills.

While around 90 to 95 percent of the people think they are self-aware, only 10 to 15 percent of people are self-aware indeed. Self-awareness means knowing your strengths and weaknesses. It requires asking yourself hard questions and accepting that the problem usually comes from the inside instead of the outside. Sales managers should work on their self-awareness first to encourage their teams to do the same thing.


Teamwork is the most overlooked yet essential thing within organizations. For instance, an all-star team might have the best-skilled individuals, but it will never perform on the same level as a team that works together and gets along. Sales managers must understand how their teams and everyone inside that team operates. Most managers lack to give feedback to their employees and to work on their professional development. Thus, having weekly one on one conversations with each team member will show your team that you care.

Moreover, integrating your team with other departments in the organization as the operations or marketing department is beneficial for business. With more interdepartmental collaboration, there will be less finger-pointing and more working together as one big team.

Soft Skills

Soft skills such as empathy, communication, and listening are essential for building relationships with your team. Being an active listener requires practice. We usually focus so hard on giving smart responses that we miss out on understanding what the person actually tried to tell us. That leads to missing out on the opportunity to create a deeper relationship with the client or a coworker.

Every team member should get encouraged to speak up. Salespeople have the habit of talking at people rather than with people, not allowing them to provide creative ideas. However, making a team decision usually ends up in making far better decisions than making it individually.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Jason Treu is an executive coach and sales trainer. He works with executives, entrepreneurs, and high-performing individuals to maximize their leadership and performance. He has developed an "inside-out" methodology to create rapid behavioral changes and ROI. He's the podcast host of Executive Breakthroughs. He's been a featured speaker at TEDxWilmington and developed a unique team building game Cards Against Mundanity. His bestselling book, Social Wealth, the how-to-guide on building business relationships, has sold more than 45,000 copies.

Author's Publications on Amazon

This book provides a step-by-step guide that includes inner work, where to meet people, how to approach and start conversations, what to do and say in social situations, how to throw parties, managing social media, and much more.
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By the time you finish this book, you are going to have a bullet-proof, passion-fueled strategy built on the skills and confidence of learning what others don't know. You will have the power to define what you want, spot potential obstacles to your success, and…
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'The Better Business Book' consists of 100 people each sharing their most valuable business lesson. A real story from their business experience and the lesson they learned from it. Each time you read it, you will learn something new.
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