If you asked a room full of 100 CEO’s if they thought that training was important, you’d likely get an almost unanimous vote “yes.” However, if you asked how many of those CEOs were actually investing the time and the budget into training, you would not get such a strong response rate. This is to the ultimate disservice of their organization and can lead to revenue loss, lack of employee retention, and other negative impacts. Nancy Giere, interviewed by John Golden, explores how to create custom courses.
This expert sales interview explores:
- Why training is so vital
- How integrating storytelling can be beneficial
- The challenges to training and how to overcome them
The Importance of Training:
Companies that want their training to be the best turn to course creation for many reasons. Training can have a huge impact on efficiency. If there are a high number of customer support calls, a brief instructional course could be developed for customers to take so that they can understand the product or service more.
The Importance of Storytelling:
Stories have a special impact on people. Many people come from cultures that have long histories of oral tradition and storytelling, which orients us to receive storytelling in a special way. This makes storytelling an amazing option for communicating with clients and fostering a connection with them.
Challenges to Training:
One of the challenges to training is being able to keep up with how fast things change.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.