The Power of Nurturing Your Audience for Repeat Business
Are you neglecting your most valuable marketing asset? In today’s digital age, many businesses have forgotten the power of word-of-mouth marketing and the value of their existing network of clients, past clients, referral partners, family, friends, leads, and lost prospects.
In a recent podcast episode, John Golden and John Hinson discuss the importance of nurturing your audience and staying in touch with them to generate more referrals and repeat business. They compare the difference between hunting and farming, where farming is cultivating what you already have and hunting is the cold lead generation.
So how can you consistently stay in touch with your audience? John Hinson introduces the concept of a content loop, which is a perpetual loop of consistently staying in touch with your audience through valuable content, social media, and a robust website. Even just sending out one email newsletter a month with valuable content can bring back multiple referrals and requests for repeat business.
But it’s not just about sending out any content. The speakers stress the importance of differentiation and providing value to your audience. It’s about building a connection and trust with your audience by providing valuable information and resources, and not just being a transactional service in their lives.
So don’t neglect your existing network. By consistently nurturing your audience and providing value to them, you can generate more referrals and repeat business. It’s a long game, but it’s a game worth playing.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.