In this Expert Insight Interview, Amber Vanderburg discusses having a competitive advantage within teams. Amber Vanderburg is a multi-award-winning international businessperson, keynote speaker, and founder of the Pathways Group.
This Expert Insight Interview discusses:
- How to create a competitive advantage when working with teams
- The four major opportunities for gaining a competitive advantage
- The most important characteristics of a good system
Asking the Right Questions
Whenever we work within teams, there are specific opportunities for ownership to define our competitive advantage. We must begin by clarifying our “why” and “what.” This means understanding our vision and defining what success looks like for us.
Those two questions will lay the foundation for us to establish those opportunities to be uniquely better. Once we’ve answered the “why” and clarified the “what,” it is time to move on to the “how” with four major opportunities for ownership.
Having a systematic approach to teams gives us the four significant opportunities for gaining a competitive advantage. These are found in our:
Whenever we are looking to be strategic in building our competitive advantage, there is a specific process that we can follow. You might have recruited the best people in the world, but if they are working within a system that is not setting them up for success, they will struggle. Therefore, you need both the right people and the right approach.
Clarity and Adaptability
The most important characteristic of a good system is that it is clear. It cannot be overly complex, as everybody needs to understand their role within the system. Secondly, you need to think of any system as a framework, regardless of how perfect it might look.
There always needs to be room for agility and adaptation. Your system must act as handrails and not handcuffs. This means that a high-quality system always needs to have the right balance between clarity and adaptability.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.