We are delighted to be joined by Rish Bandari, the founder and CEO of Content Beta Video Design Audio Studio. Rish and his team have helped B2B software companies create engaging product marketing content to drive engagement, generate leads, and improve win rates. Even during the Covid lockdowns, they have achieved almost a million dollars in revenue, which is quite incredible.
Rish goes over some strategies to cut through the noise when it comes to engaging in the market when you start. Building leads from the community of your target market. Find where they are hanging out and engaging with each other and talking about their problems and career goals. You can go there and start helping, answer questions, and give advice the principal is just help. Soon you will become known and build your network community. You can find these B2B communities in many places not only on LinkedIn, places like Slack, Slack Facebook, and Reddit.
How to add value to communities?
Building engagement is important to establish a relationship with potential customers. To build that engagement, you can add value by listening to their issues and offering free advice or creating resources that can help them solve their problems. Examples of resources could include templates for battle cards, guides on how to write video scripts, or information on running an ad campaign. By providing valuable resources, you can help them build their business and increase the likelihood that they will come back to you for more help in the future. Additionally, they may also tell others in their community about your resources, which can lead to more business.
Engaging in debates online.
To find content similar to your own on platforms such as Twitter and LinkedIn, you can use the search function to look for keywords related to your industry or topic. You can also follow influencers and thought leaders in your field to stay up-to-date on the latest discussions and trends. To add value to the conversation, you can offer expert insights, share relevant resources, and provide thoughtful, well-reasoned responses to other people’s comments. By consistently providing valuable information and engaging in meaningful dialogue, you can build credibility for yourself and your product.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.