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TV Expert Interviews / Leadership / Dec 17, 2018 / Posted by Jim Bouchard / 1091 

The Sensei Leader Movement


The Sensei Leader movement is essentially human-centric leadership. In order to be a good leader, it is important that you are constantly growing and developing your skills so that you can provide insights to your team. It is also important that you are self-aware. Do you know who you are? Do you know who you serve?

This expert sales interview explores:

  • The Sensei Leader Movement
  • Attaining a Black belt
  • Leadership
  • Self Awareness

The Sensei Leader Movement

As a two-time college dropout and ex-drug addict, Bouchard turned to Martial Arts to save his life. Bouchard believed that he had a terrible resume for someone working in leadership, but has come to realize that all leadership these days is situational, but the best kind of leadership is transformational. If you are not engaged in the process of transformation all the time, then you are in serious trouble. The Sensei Leader Movement was born from this mostly because business people that were taking Bouchard’s classes were asking him to share more of the philosophy in more of a business context and it became a natural transition.

Attaining a Blackbelt

People think that earning a black belt means they are now a martial artist, but the reality of earning a black belt is that you have earned your right to be a student. One of the best Masters that Bouchard was ever exposed to used to say that earning a black belt was the development of a good learning attitude. Earning a black belt is not the end of anything, it’s just the beginning.


When you become a leader or reach a high point, it can be very easy to sit back and decide to stop learning because you are at the top. This is a huge mistake to make because we need to be able to bring more value to the people that we serve. If you are not constantly learning and developing along with them, you can’t offer them anything they don’t already know. If you want to stay valuable and relevant, you need to be growing, walking the walk, and talking the talk. Perfection is not a destination, it’s a never-ending process.

Self Awareness

One of the biggest deficiencies in leadership today is self-awareness. This is because people just stop devoting time to it and because people don’t understand what it means from a psychological standpoint. True self-awareness is an honest and accurate perception of how others are seeing us. This is called the external component. How we see ourselves is the internal component. In order to have true self-awareness, you have to do both.

To learn more about the Sensei Leader Movement, watch the entire expert sales interview.

About our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

    About Author

    Jim is a 2004 inductee to the U.S. Martial Arts Hall of Fame and was twice featured in "Inside Kung Fu" magazine. He has been teaching and practicing martial arts for more than 30 years. Jim is a volunteer mentor for incarcerated youth, an obsessive golfer and surf guitar player. In 2016 Jim was nominated and ran​ for Congress.

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