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7 Reasons Why Sales and Marketing Alignment Pays Off
Snapshots Infographics / Sales Management / Jan 18, 2017 / Posted by John Golden / 11833

7 Reasons Why Sales and Marketing Alignment Pays Off

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Sales and Marketing Alignment

Sales and Marketing have long struggled to align in a cohesive way. These two teams are both very different, but also very necessary. When they are disjointed or do not collaborate, huge problems can ensure that will end up costing you customers and losing the company revenue. 70% of the buyer’s journey takes place before the customer ever speaks to a salesperson. Therefore, it’s especially crucial during the early stages of your customer’s buyers’ cycle, that the sales and marketing team provide a united front to consumers.

Here are seven reasons why sales and marketing alignment pays.


To help you understand how to better unify these two teams, SalesPOP! has composed 7 Reasons Why Sales and Marketing Alignment Pays Off.

  1. Get on the radar of your ideal customer: Make sure the people seeing your content are the right ones! Position things correctly to ensure that it fits seamlessly into what your idea customers are already looking at.
  2. Offer real value to your buyers: Use high quality, useful content and deliver on your promises.
  3. Increase the likelihood of making your prospect’s short list: In order to do this, help clients understand their problems, and how your product or service can be the solution.
  4. Build brand awareness: Do what you can to make your company the “go to.”
  5. Increase the number of quality leads: Tailor content for your buyer persona, and attract more of your ideal customer.
  6. Accelerate your sales cycle: Creating quality content will help prospects research quickly, and make decisions faster.
  7. If you won’t, your competition will: Potential prospects searching for new information on what product to buy will either read yours, or they will be reading your competitions. Make sure they are reading yours.

SalesPOP! has a whole topic dedicated to the alignment of sales and marketing. For more information on aligning these two teams, check out one of the numerous articles, including Sales and Marketing (Finally) Working Together, and Sales and Marketing: What They Both Need to Learn.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
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FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
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