Sales and Marketing Alignment
Sales and Marketing have long struggled to align in a cohesive way. These two teams are both very different, but also very necessary. When they are disjointed or do not collaborate, huge problems can ensure that will end up costing you customers and losing the company revenue. 70% of the buyer’s journey takes place before the customer ever speaks to a salesperson. Therefore, it’s especially crucial during the early stages of your customer’s buyers’ cycle, that the sales and marketing team provide a united front to consumers.
Here are seven reasons why sales and marketing alignment pays.
To help you understand how to better unify these two teams, SalesPOP! has composed 7 Reasons Why Sales and Marketing Alignment Pays Off.
- Get on the radar of your ideal customer: Make sure the people seeing your content are the right ones! Position things correctly to ensure that it fits seamlessly into what your idea customers are already looking at.
- Offer real value to your buyers: Use high quality, useful content and deliver on your promises.
- Increase the likelihood of making your prospect’s short list: In order to do this, help clients understand their problems, and how your product or service can be the solution.
- Build brand awareness: Do what you can to make your company the “go to.”
- Increase the number of quality leads: Tailor content for your buyer persona, and attract more of your ideal customer.
- Accelerate your sales cycle: Creating quality content will help prospects research quickly, and make decisions faster.
- If you won’t, your competition will: Potential prospects searching for new information on what product to buy will either read yours, or they will be reading your competitions. Make sure they are reading yours.
SalesPOP! has a whole topic dedicated to the alignment of sales and marketing. For more information on aligning these two teams, check out one of the numerous articles, including Sales and Marketing (Finally) Working Together, and Sales and Marketing: What They Both Need to Learn.