Prospecting often makes businesspeople break out in a cold sweat. It has been harder than ever in recent years to get referrals and prospects to potential customers. In order to successfully prospect to clients, salespeople and sales managers have to learn new techniques and new tactics in order to grab the attention of consumers and turn them into your clients. James Muir discusses how to prospect and get referrals in this expert sales interview, hosted by John Golden.
This expert sales interview explores:
- The ways that prospecting has changed in recent years
- Eliminating media overload
- Categories of Prospecting
How Prospecting Has Changed:
Prospecting has changed a lot in the last few years, and it continues to get harder and harder. One of the things that makes it so hard is that we are constantly being exposed to messages. Consumers are being hit with marketing overload.
Don’t Contribute To The Noise:
Considering the amount of marketing overload, many business professionals are exploring new ways to try and get around the overstimulation in order to try and get their message across.
Categories of Prospecting:
One way to get through to potential prospects is to look at these areas that are high leverage and mostly neglected across all sales industries, even though they produce the best results. Considering these categories is a very potent way to break through the noise of the marketing overload and actually reach and prospect to the people that you want to buy your product.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.