In this Expert Insight Interview, Ira Wolfe discusses thriving in an era of never normal. Ira Wolfe is from Success Performance Solutions and is a millennial trapped in a baby-boomer body and the world’s first Chief Googlization Officer.
This Expert Insight Interview discusses:
- Never normal and the era of perpetual uncertainty
- Why the concept of normal is outdated
- How to deal with change through adaptability and innovation
The reality is that we live in an era of perpetual uncertainty. Most people agree we’re never going back to normal, but finding normality, whether it is new normal or never normal, is really dangerous because it gives us safety and comfort, allowing us to become complacent.
We live in a world that is volatile, uncertain, complex and ambiguous. Things will continually change at an increasing pace, but that doesn’t mean we can’t become comfortable. The ultimate secret to thriving in the era of never normal is becoming comfortable with being uncomfortable.
Disruptions and Paradigm Shifts
If you think about it, as well as paradigm shifts, we’re also having major disruptions coming pretty frequently. In fact, they’re coming with almost predictable frequency at this point. So, we live in an era of flux, and it is happening all around us, yet we’re always desperately trying to control instead of learning how to go with the flow.
All of this goes back to the concept of normal and what someone feels is normal. This concept is constantly evolving, which can best be seen in the example of the pandemic and how quickly we’ve all gotten used to wearing masks in public places. Now, most people would feel uncomfortable walking into a crowded public space without a mask, while 18 months ago, we never even considered wearing them.
Adaptability and Innovation
Another reason we have to get away from the idea of normal is that everyone’s normal is different. Therefore, there is no such thing as normal. The idea of never normal is so important nowadays because it focuses on adapting and reacting to whatever comes along.
We need to be innovative and agile in our approach to change — this is the skillset that will determine success and failure in the years to come.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.