The term “guerilla marketing” has been around since 1982, and most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century, guerilla marketing has undergone many changes as well in order to keep up with these changes. Mark Smith, interviewed by John Golden, explores guerilla marketing in the 21st century.
This expert sales interview explores:
- Guerilla Marketing Defined
- The Importance of Platform
- How to Target Market
What is Guerilla Marketing?
The term guerilla marketing is akin to the term guerilla warfare. At its birth, guerilla marketing was intended to help small businesses go up against the big companies with multi-million dollar advertising budgets – and win. The idea is to go up against companies with major resources by using unconventional tactics.
Choosing the Right Platform:
Guerilla marketing is all about doing things differently, and smartly, and choosing the right platform for your marketing is no exception. Many people are using Facebook advertising these days, which is a form of unintentional advertising. People go to Facebook to be entertained. They scroll through their news feed looking for something to alleviate their boredom.
Who do you know that could benefit from your product or service? Let’s reach out and get them on board first. For most of us, what we need to do is target market. The concept behind marketing as a whole is to trigger a conversation that is relevant, with somebody who is willing to spend money to solve a problem with us because we have a new way of doing things that no one else has thought about before.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.