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TV Expert Interviews / Motivating Sales Teams / Feb 14, 2020 / Posted by Gregg Ward / 2586

How to Become a Respected and Trusted Advisor…For Life! (video)


The term “trusted advisor” has become a hot topic in the sales world. Being a trusted advisor is seen as the ultimate role for a salesperson, and thus, people strive to be labeled this coveted term. However, many salespeople don’t entirely know what that means or don’t know how to qualify when you have actually become a trusted advisor. Greg Ward, interviewed by John Golden, explores what a trusted advisor actually is, and how to become one.

This expert sales interview discusses:

  • How to create respect
  • Avoiding the “authentic self” trap
  • Specific techniques for being seen as a trusted advisor

How Respect is Created:

Respect and trust are not logical, cognitive processes. They don’t come from a rational part of our brain. Rather, they come from a much deeper, more primal part of the brain called the reptilian brain. For example, say person A and person B are interacting for the first time.

The Authentic Self Trap:

The term “being authentic” is a trap, because we have many different self-states, all of which are authentic. The self that you are with your significant other is not the same kind of self that you are with your boss, or co-workers, or friends, yet all are very much authentic.

Specific Techniques:

There are specific techniques that you can use to develop a bond and start the process of getting your clients to see you as a trusted advisor. The first thing that you can do is to ask the potential client what they want to be called. Do they prefer to be addressed by their first name? Their last name? A nickname?

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Gregg Ward, Keynote Speaker. A consulting, training and coaching firm serving industry and government for over 25 years. Our signature programs include Experiential Learning, Guided Interactive Facilitation and Professional Theater Performance.

Author's Publications on Amazon

"Bad Behavior, People Problems and Sticky Situations" is a clear, easy-to-use toolbook designed to help managers, supervisors and team leaders efficiently work through interpersonal problems and difficult situations, generate win-win solutions, and move forward with confidence.
Buy on Amazon
"The Respectful Leader" presents an engaging, thought-provoking lesson for companies seeking off-the-charts performance. True success is built on free-flowing, trusted, and open collaboration between departments, levels, and specialties.
Buy on Amazon

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