In this Expert Insight Interview, Wanda Toro Turini discusses her invention — Ketch, and how to boost the impact and the ROI of every appearance. Wanda Toro Turini is a visionary inventor and problem-solver and has been an entrepreneur for a long time.
This Expert Insight Interview discusses:
- The history of Ketch and ecoFiles
- Why Ketch is a useful tool
- How to generate more leads
Origins of ecoFiles and Ketch
Ketch is built on a platform called ecoFiles 11 years ago, while Wanda actually came up with the idea in 2007. She has been an entrepreneur since 2005, but she describes herself as always being an inventor.
Prior to being an entrepreneur, Wanda was involved in sales and marketing in the pharmaceutical industry for a long time. The genesis of the ecoFiles platform came about when she realized that so many of the materials made for various conventions and events were being thrown away without ever being read.
Advantages of Ketch
We tend to stick to traditional models of doing things without ever really thinking about whether they were the most efficient model. We do things the way we’ve done things for decades, because ‘it’s just what you do’ and it is hard to break that mold.
Most printed materials wind up in the garbage, even if people are interested in the topic, simply because they are inconvenient to carry around. Ketch not only solves this problem but offers you an opportunity to generate prime leads as people are enabled to get in touch with you while you’re speaking.
Experts and speakers often get so wrapped up in the moment, while they’re speaking, especially if they are doing well, that they almost forget about properly following up. Unfortunately, doing an amazing speech doesn’t guarantee actually generating any leads, and that’s where the Ketch platform comes in.
If you’re interested in learning more, text LEADS to 411321 to receive a guide entitled Transform Your Talk into A Lead Gen Machine, as well as future expert tips on getting the most out of every appearance.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.