Sales POP - Purveyors of Propserity
TV Expert Interviews / Digital Selling / Jun 18, 2021 / Posted by Jennifer Katrulya / 1262

Digital Strategies For Staying Virtual or Going Hybrid (video)


Would you consider working remotely or partly remotely in the future? In this Expert Insight Interview, Jennifer Katrulya discusses technology considerations for companies that will stay virtual or try a hybrid model. Jennifer Katrulya is a Partner at Citrin Cooperman, co-leading outsourced accounting and advisory group and working in a sales team.

The interview discusses:

  • Management part
  • Social part
  • Hybrid Model
  • Future of hiring process

The Management Part

The main thing for companies that consider staying virtual or implementing a hybrid model should be to focus on social and management areas. Management part means tracking work progress up to its completion and reviewing customer satisfaction regularly.

However, before focusing on technology, the company’s processes need to be well structured. Many companies were not even aware that they do not have well-defined processes until they tried to operate at scale virtually. The procedure documentation, whole-day workflow, clear rules, and other guidelines are critical. Moreover, there is so much technology out there. Thus, the key is to choose one that will integrate well with other ones. Every tool, from accounting software to communication software, has to contribute to the company’s operations.

The Social Part

In terms of the social part, implementing things that drive a feeling of social connection is essential. People can develop good internal relationships virtually as well. Nowadays, some people can have an excellent collegiate relationship without ever meeting each other in person. But it is a leader’s job to make sure employees are engaged and connected.

Also, having one-on-one convos between employees and managers is valuable for creating an optimal working environment. Virtual work requires a different work environment from office work. It requires more flexible working conditions such as flexible work hours and results-oriented management instead of micromanaging. Performance-based management and compensation are the best way to incentivize employees. However, for the remote work model to work successfully, leadership has to communicate the expectations of working remotely in advance.

Hybrid Model

While returning to the office and continuing the remote work are simpler business models, the hybrid model is the most challenging one to implement. The reasons for that are the cost of having double equipment, security on that equipment, and the downtime between moving from the office to the home office and vice versa. However, employers are committed to figuring out the best ways to incorporate the hybrid model into their companies.

The Future

In the future, these work models will also affect the hiring process. Some companies already let their employees choose how, when, and from where they want to work. Also, during an interview, recruiters ask questions adjusted to current working trends and take video presentations more seriously.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Jennifer Katrulya is a partner at Citrin Cooperman. In addition to her 25 years of experience working with small-to-mid-sized clients across the United States and internationally, Jennifer has worked extensively with private equity and venture capital firms, family offices, financial service firms, commercial and residential real estate companies, and high-growth technology companies.


This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.