In this Expert Insight Interview, Dr. Cheryl Wood discusses developing obstinate persistence to thrive in business. Dr. Cheryl Wood is an international motivational speaker, best-selling author, master speaker, and development coach for women. She is committed to empowering and equipping women with the tools to share their unique voice, story, and subject-matter expertise.
This Expert Insight Interview discusses:
- What “obstinate persistence” means and why it is necessary for success
- Why we must nurture the spirit of stubbornness and train our “resilience muscle.”
- How social media is affecting our perception of what it takes to achieve success
The adjective “obstinate” is defined as “showing stubborn refusal to change a course of action.” Persistence means continuing in a course of action despite any difficulty, delay, opposition, or failure.
When pursuing your big dream, you must have a stubborn continuance of one course of action until you get exactly what you desire. To manifest everything that you’ve been dreaming, journaling, and vision-boarding about, you have to stay the course. There should be no option to quit or abandon ship.
Let’s face it; we’re excellent at giving ourselves out clauses or external reasons why we couldn’t pursue something. Plus, whenever you embark on a journey, there’s always a rough patch at some stage that is discouraging, and that is the part that you have to work through.
No one will ever go through a journey to any level of success without challenges, setbacks, obstacles, and roadblocks. We have to have a spirit of stubbornness, getting back up every time we’re knocked down. That requires some mindset work and the ability to work out our “resilience muscle.”
Peeling Back the Curtain
Resilience is almost counter-culture today because we live in a world where everything is supposed to be easy. Our attention spans are shortening, and we’re all looking for instant gratification, so working hard at something, sticking with it for an extended period, and going through a rough time is not “in” at the moment.
Social media is largely to blame for this situation, with people creating a narrative of instant success which is not realistic. This is why Dr. Wood peels back the curtain with her clients and shows them what she goes through daily to create success.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.