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TV Expert Interviews / Improving Sales Team Performance / Jun 7, 2019 / Posted by Mary Grothe / 480 

How to Grow Your Business and Sales Faster

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The Importance of Sales Management

Sales are the biggest revenue multipliers so sales management is such a critical role if you want to grow your business. Many times organizations will promote their top sales performer to a sales management position with little to no training. Mary Grothe is the CEO of Sales BQ that helps companies improve their growth and revenue. Her company uses sales rep and sales manager evaluations to discover the problems that exist within sales organizations. In this interview she talks about their process, the success it has had, and how they’ve made lasting changes for sales organizations and their leaders.

This Sales Expert Interview covers:

Assessing the state of your sales organization

  • Mary first looks into the metrics because there is an emotional component when asking for opinions.
  • Her first suggestion is to set up your CRM properly.
  • She talks about other metrics to look at to help grow your business.

Surprising results

  • Mary talks about what results are surprising to sales leaders after performing her initial assessment of a company’s sales team.

Data-driven

  • Certain personality profiles don’t like getting into the data. A lot of sales leaders are this way. You may want to hire someone to solely focus on the numbers.

Leading indicators

  • It should never be a surprise when a rep doesn’t hit quota. You can use leading indicators to have better visibility.

The feel-good funnel

  • Too many organizations have deals in the pipeline that really shouldn’t be there. Having a qualification system helps with this problem.

Keep it going

  • There’s always initial enthusiasm but then the work gets difficult. Mary talks about how she keeps teams engaged and makes a lasting impact.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

    About Author

    Mary began her career working with a Fortune 1000 Payroll/HR company. She quickly advanced into mid-market sales. With multiple TOP 10 finishes and millions in revenue sold, she left to pursue a journey understanding the Human Behavior Intelligence that drives high growth sales and is now dedicating her professional career to helping companies drive growth.

    Comments (7)
    0

    Ini - Daniel Udoh commented...

    Truly this is good read!

    Indeed, if there is no list of potential customer it leads to difficulty in maintaining connection with the respective customer.

    It is important to create, develop and nurture – in a strategic manner, with the help of a top notch CRM as Pipeliner – a list of potential customers to grow a business with.

    0

    Ini - Daniel Udoh commented...

    Truly this is good read!

    Indeed, if there is no list of potential customer it leads to difficulty in maintaining connection with the respective customer.

    It is important to create, develop and nurture – in a strategic manner, with the help of a top notch CRM as Pipeliner – a list of potential customers to grow a business with.

    0

    Ini - Daniel Udoh commented...

    This is highly motivational in a generation where millennials misconstrue the reality of life which tends to affect their attitude to work and leadership

    0

    Ini - Daniel Udoh commented...

    Recruiting the right talents is most important ensuring organizational access. This interview is phenomenal in getting this right. Insightful!

    0

    Ini - Daniel Udoh commented...

    It is important to have a sales process that would guarantee good performance. i recommend this read for anyone looking for Best Practice on Sales Performance.

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    Ayantu Mizenu commented...

    Thank you,I got learn opportunity from lead history.

    0

    Christian Okhimamhe commented...

    Very good read…brief and precise. One of the best connectiono out there for E-marketing is LinkedIn

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