Many small business owners think that if they just work a little harder, things will get better and their business will grow. But in reality, working harder is not always the answer. It can actually run people directly into the ground if the work is not the right kind of work. This is especially a threat to small business owners. Interviewed by John Golden, Rich Allen explains how to put an end to small business failure using the metaphor of a bike to develop a simple, yet powerful business model that can change the lives of small business owners.
This expert sales interview explores:
- Lessons for small business owners
- The “handlebars” of business
- The “frame” of business
- The “tires” of business
Lessons For Small Business Owners:
Often times, business owners may know what they want to accomplish, but struggle to communicate that with their team of people who have no clue how a business works or how to become engaged in the business.
Handlebars Are For Steering:
As kids, when we ride a bike, we don’t like to use the handlebars, we like to stick our hands in the air and let the bike go whichever direction it pleases.
The Frame That Holds Everything Together:
In business, you have to have a structure or a framework, just like how a bike needs a frame that holds all of the pieces together.
Where Rubber Meets the Road:
There are only two places on a bike where the rubber actually meets the road, and it is the same with business.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.