How to Run Successful Webinars and Boost Your Sales
Webinars have become an increasingly popular way to generate leads and sales for businesses. However, running a successful webinar requires more than just setting up a virtual event and hoping for the best. In this podcast episode, Isaac Martinez, a self-made multimillionaire and leading expert in the world of sales webinars, shares his insights on how to run successful webinars that can generate income or leads.
According to Isaac, one of the major mistakes people make when running webinars is the lack of integrations between the webinar provider and a company CRM. He stresses the importance of data and understanding the data of sales webinars. One of the key data points is the amount of leakage that happens when trying to get people in the webinar. Many companies fail to get the right people to attend their webinars, and they get disappointed when the actual webinar happens, and only a small percentage of people show up.
Isaac suggests having multiple call-to-actions throughout the webinar and tracking the attendees who respond to them. He advises prioritizing the follow-up calls based on the attendees’ level of engagement and behavior. Isaac also shares that it takes an average of 23 webinars for a customer to make a purchase decision, and companies should use data to identify the behavior of their prospects and customers.
In addition, Isaac emphasizes the importance of identifying the right audience for your webinar and how to engage with them effectively. He recommends finding a presenter who is an effective communicator, relatable, and engaging. He also suggests compensating the presenter for their performance and giving them time to prepare and rest before and after the webinar.
Overall, Isaac’s insights provide valuable tips for running successful webinars that can generate income or leads. With the right approach, webinars can be a powerful tool for businesses to boost their sales and engage with their target audience. So, invest in your webinar marketing and treat it as a funnel to push people down to the buy zone. And don’t forget to check out Isaac’s ebook and website for more tips and best practices.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.