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In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires. Key Takeaways: Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken. Use ...

In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. ...

In this episode, John Golden and Chris Jennings, a UCLA graduate with 25 years of experience in sales leadership and client retention training. They discuss innovative sales training techniques, focusing on authenticity, effective questioning, and psychological insights. Chris also highlights the need to set low expectations in sales calls to have honest conversations and build ...

Investing in Behavioral Health – A Growing Opportunity Mental health services are more in demand than ever. But access to care remains a challenge. In this episode of the Expert Insight Interview, John Golden talks with Jay Toby, an investment expert, about why behavioral health is both a critical social need and a smart investment ...

Why Every Entrepreneur Needs Financial Discipline Running a business isn’t just about making money. It’s about managing it wisely. In a recent podcast episode, John Golden spoke with Kash, CEO of Icon Foods and CFO of multiple companies. Kash shared one key truth: passion doesn’t pay the bills—financial discipline does. Many entrepreneurs focus on sales but ...

In this episode, John Golden talks with Dr. Thorsten Polleit about why the Austrian School of Economics still matters today. Dr. Polleit explains how key ideas like subjective value, opportunity cost, and business cycles help us understand modern economies. He also discusses why booms and busts happen, how low interest rates create bad investments, and ...

Struggling sales teams don’t have to stay that way! In this episode, John Golden chats with Geoff Ketterer, a sales expert who knows how to turn things around. They break down why teams fail, how leadership makes or breaks success, and why tracking the right KPIs is key. Geoff also shares how to fix slow ...

In this episode, host John Golden chats with Chris Peer, CEO of Sinc Show, about how B2B marketing teams can prove their value. Chris shares insights from his book The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies, explaining how marketing can shift from being a cost to a revenue driver. From setting clear goals ...