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In the latest episode of the Expert Insight Interview, John Golden speaks with Kasper, a marketing visionary from Copenhagen, about the transformative power of in-house marketing. Kasper advocates for building internal marketing teams, emphasizing benefits like consistent brand messaging, efficiency, and cost-effectiveness. He discusses steps for creating a productive in-house team, including assessing current spending ...

In a recent episode, John Golden talks with Matt McDarby, founder of United Sales Resources, about the transformative effects of AI on sales leadership. They discuss how AI enhances efficiency by automating routine tasks, allowing sales leaders to focus on strategic activities like coaching. However, Matt emphasizes that maintaining a human touch is essential for ...

In a recent podcast episode, John Golden engages with Peter Murphy Lewis, founder of Strategic WKYC and a fractional CMO, to discuss strategies for CEOs to form genuine, service-oriented relationships over purely transactional ones. Topics include overcoming negative CRM perceptions, harnessing happy customers as advocates, and building authenticity in connections. Listeners gain actionable advice, such ...

In this episode of Expert Insight Interview, John Golden chats with Mitch Russo, a seasoned coach, author, and CEO, about the transformative role of AI in coaching businesses. Mitch shares how AI has revolutionized his approach to content creation, client engagement, and business growth. Key Highlights: 📈 Using AI for content creation and course development ...

Breaking Sales Myths with Todd Schuchart In this episode, John Golden sits down with Todd Schuchart, a life insurance sales expert and lead generation strategist, to challenge traditional sales stereotypes. Todd, the force behind Razor Ridge Leads, believes that anyone can sell—regardless of personality type. 🔹 Key Takeaways: ✔️ Authenticity Wins – Ditch the scripts ...

In this episode of the Sales POP Podcast, John Golden interviews Israel Duran, a business growth partner and leadership expert, to explore the transformative power of servant leadership. Israel shares actionable strategies on leading with compassion, purpose, and authenticity. From creating a personalized leadership plan to fostering an abundance mindset, this episode provides valuable insights ...

In this insightful episode, John Golden sits down with geofencing experts Barbara Wardell and Ernest Cullari to uncover the game-changing potential of location-based advertising for small businesses. They discuss how geofencing technology uses virtual boundaries to target customers in real-time, driving foot traffic and boosting ROI. From real-world case studies to tips on integrating geofencing ...

In this insightful episode of the Sales POP Podcast, John Golden chats with John Craner, founder of Agrarian, about the unique challenges of selling in the agricultural sector. From understanding farmers’ needs to building trust and navigating long sales cycles, Craner shares actionable advice on how self-awareness, empathy, and community engagement can drive success. Tune ...