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In a recent Sales Pop Expert Insight Interview, John Golden spoke with Andrew Newland, CEO of Functional Medicine Marketing, about effective digital strategies for functional medicine clinics. Newland highlighted that traditional marketing, like Facebook ads, often yields poor-quality leads for these specialized practices. Instead, he champions a robust SEO-centric approach. This involves comprehensive technical website ...

In a special Sales POP! episode, Peter Murphy Lewis of Strategic Pete takes the host’s chair to interview the original visionary, John Golden of Pipeliner CRM. Dive deep into winning sales strategies, the critical power of preparation, the art of active listening, and the philosophy that drives truly effective CRM systems. Get ready for actionable ...

Ever wonder how top athletes handle extreme pressure and come out on top? In this podcast episode, host John Golden sits down with former UFC fighter and MMA Hall of Famer Clifford Starks to uncover his “fighter’s formula” for winning in the game of life. Clifford shares powerful lessons from the octagon that apply directly ...

In a recent chat, John Golden and Kru Marketing’s Connor Widder dug into the nitty-gritty of lead generation for home service businesses (think HVAC, plumbing, roofing, etc.). The big takeaway? Stop chasing leads everywhere and meet customers where they are – primarily on Google. They cover why focusing on one channel first is smart, the ...

Considering selling your business? This episode of the expert interview series features John Golden in conversation with Nick Spezio from EXBO Group, offering crucial insights into preparing for a successful sale. They discuss the importance of early planning, choosing the right ERP, organizing financials, and understanding what today’s buyers are looking for – stability and ...

Did you know a staggering 60% of Americans lack a will? In this insightful episode of the Expert Insight Interview, John Golden speaks with Zach Tsakiris, founder and CEO of Fast Will and a Forbes-recognized estate planning innovator. Zach discusses the common misconceptions surrounding estate planning – its perceived complexity and cost – and how ...

In this engaging episode of the Expert Insight Interview, host John Golden speaks with Kevin Gwynn White, co-founder of Expo Group, about the evolving world of venture capital. Kevin sheds light on the significant shift in investor priorities, moving away from pure growth metrics to a strong emphasis on operational efficiency and sustainable profitability, especially ...

In this episode, sales expert and author Saad Saad shares key tips on how to negotiate smarter from the very first sales call. Host John Golden talks with Saad about using empathy and assertiveness, building client trust, and preparing to win more deals. You’ll learn why every sales interaction is a negotiation, how to avoid ...