A key part of aligning sales and marketing is to ensure your business gains a foothold during the early stages of your customer’s buyers’ cycle. That’s because if you do, the likelihood of attracting more leads and closing more sales increases significantly. Let’s explore the reasons why… In simple terms, the buyers’ journey describes the ... Read Post

Depending on your company, trialware offerings, sales presentations, and product demos are often the domain of separate departments. Trialware is often the responsibility of programmers. Depending on the product, a demo can be in the hands of Sales or Development. Presentations are nearly always considered the territory of Sales or Marketing—but rarely both. These are ... Read Post

In recent articles we have been discussing the depth to which the ROI of any potential CRM solution purchase must be explored. We have emphasized the importance of surveying everyone in the company who will be interacting with it, with special attention being given to measuring the impact on and empowerment of your sales force. ... Read Post

Retirement services is a very specialized industry. You are assisting individuals in planning the security of their retirement years—the time in which they will no longer be working for a living and will depend on maximized investments to fully support them. Retirement services sales is, to say the least, a demanding occupation. On the one ... Read Post

The recent shift in consumer buying habits is a game changer for all types of sales reps. To summarize, sales reps have lost much of their control over the early stages of the buying journey. And the reason is simple – the way consumers make buying decisions has changed. Instead of turning to sales reps ... Read Post

In many companies, a more or less permanent state of opposition exists between Sales and Marketing. Marketing is doing everything they can in the area of lead generation and forwarding those leads onto the sales force. Sales is picking through the leads and taking the ones that look the most promising, and rejecting many claiming they’re ... Read Post

Did you know, there’s huge profit potential waiting to be exploited in your business. All you need to do is create alignment between your sales and marketing departments. Let’s explore why… Read Post

In recent articles, we’ve devoted much discussion to ROI (return on investment) with regard to CRM solutions ROI. CRM has a very intimate relationship with the success of not only a sales force but a whole company—hence it is well worth a considerable investment of time to figure out what a CRM application needs to ... Read Post