A company is built of people. From person to person, company risk tolerance varies greatly. It runs the total gamut from the person that is so risk-averse that they go into anxiety every time they leave home, all the way to the person that will dive headfirst and go all in on any deal. The ... Read Post

A Japanese CEO of a manufacturing company was once asked how far into the future the company’s sales strategy was planned. His answer was, “Five hundred years.” While planning a strategy that will guide a company for the next five hundred years is a little long for most CEOs, it does point to an important ... Read Post

Let’s face it: the ability to target and sell directly to decision-makers is basically the Holy Grail. We build email strategies for it, wade knee-deep into profoundly uninteresting LinkedIn groups for it, and buy list after list hoping that the info we get is current enough to at least get the scent of who and ... Read Post

I was working recently with a client at the moment that provides brilliant cloud solutions with a compelling business case. When I asked what their biggest challenges were they said: “Many in the sales team can’t seem to close… they want better closing techniques.” Here’s the thing I’ve learned from three decades in the trenches: ... Read Post

Yes, business processes are crucial to company operation. A company functions far more efficiently with formalized processes. When a system guides you to the next best action there is much less chance to miss an action or a step, thus loose an opportunity. In fact, when a company has, for example, a defined sales process ... Read Post

Editor’s Note: Today we post Chapter 7 of a 10-chapter book, authored by our CSO, John Golden and Matt McDarby, President of United Sales Resources. In the previous chapter, we proposed the idea of measuring social selling activities and outcomes.  If you’re still reading this book, then perhaps you agree there is value in measuring ... Read Post

Editor’s Note: As part of our ongoing Sales Innovators Interview series, we are very pleased to include video interviews of eminent sales leaders by Andy Paul. Andy is a sales acceleration expert and sales strategist, and is the author of the best-selling sales books, Amp Up Your Sales: Powerful Strategies That Move Customers to Make ... Read Post

I spend more time than is healthy in looking for, reading, and evaluating B2B value propositions. It is a bit of a strange occupation, but the attraction to it for me is the challenge in communicating the essence of an offer in a way that is clear, direct and simple to grasp. Achieving these three ... Read Post