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20+ years ago I was teaching a public Solution Selling workshop in Del Mar, California. I was going around the room, asking each participant what they sell. Most attendees were selling some kind of technology based, B2B productivity improving system to a committee of risk averse buyers. I got around to ‘Richard,’ and I asked ... Read Post
It is certainly true that everything has changed since the arrival of social media. In the beginning of the Web, it was unclear how money could possibly be made through Web page content. But then came AdSense from Google, followed by a rush of competitor programs and people producing good content. These individuals paid attention ... Read Post
There is a startling statistic that should be keeping us sales professionals up at night. We should write it on post-it-notes and stick those notes in our offices, cars and on mirrors as a constant reminder of the sales we’re leaving on the table. This is the statistic: 96% of sales professionals quit following up ... Read Post
Great sales professionals always ask effective sales questions in order to influence and engage customers and prospects. Questions that are well thought out change the whole dynamic of a sales conversation, set you well apart from your competition, and result in increased business. On the management side, sales managers use provocative coaching questions to shift ... Read Post
Executive buyers report that only 22% of sellers can relate to their issues and how they might help. (Source: Forrester Research) Question: How does the 48-Hour Rule™ apply to executive engagement? Answer: Let’s start with what we mean by The 48-Hour Rule? The 48-Hour Rule stipulates that to maintain sales momentum you need to consider ... Read Post
After lots of hard work, it’s a won deal! Now is the time to show your professionalism and your poise--it’s not a sales win till it’s in. Read Post
Yes believe it or not, depending on when you are reading this, we are just about to start or are already in fourth quarter. In my opinion, the fourth quarter is the most important business growth quarter of the year. However, it can often be the forgotten or most ignored quarter too. And believe me ... Read Post
Readers of this blog may be well acquainted with the AIDAS theory of selling. In essence, a prospect goes through five definitive stages before they are happy with a product. AIDAS stands for Attention – Interest – Desire – Action – Satisfaction. An SDR should start with grabbing the prospect’s attention towards themselves or the ... Read Post
