In a society where no one seems to be accountable anymore, discussing accountability can be a slippery slope. But accountability is a critical principle. Without it, we fail both individually and collectively. The rules are changing. In this new political and economic climate, the difference between companies who are solvent and those who are just ... Read Post

Money is left on the table when sales and marketing can’t work together. Here are four key relationship challenges that both sides can agree to work on. Sales and marketing departments, which ought to work together in a symbiotic, supportive way, too often get bogged down in turf wars. In fact, as much as 88 ... Read Post

When your sales team is operating at peak performance, the company thrives. Sales increase, the company is more profitable, people are engaged, and clients are thrilled enough to keep coming back for more. It almost seems effortless. However, in almost any facet of life, effortless success is rarely effortless. It comes after frameworks are put ... Read Post

Today we must embrace the idea that sales and marketing are no longer separate. Success today is about sales and marketing alignment. Read Post

On opposite ends of the office, the Marketing Department and the Sales Department each believe they alone are responsible for bringing in new customers and keeping old ones, and to make it even more polarized, the company’s ad agency on Madison Avenue holds the same belief. And at the same time, everybody takes the IT ... Read Post

We are coming to end of 2017. Yet the subject of Sales & Marketing alignment still seems as pertinent today as it has ever been. In many organizations the frustrations seem to endure with every passing year – the age-old blame games are played out (especially at this time of the calendar when the stresses ... Read Post

The power of ride-alongs with salespeople has been long understood by sales managers. It helps build relationships with reps, and firsthand observation of a sales call provides immediate demonstration of what worked and what didn’t in the prospect meeting. “Riding along” doesn’t just happen in cars, despite the name. Reps can also be accompanied on ... Read Post

Many experts point out that that the most powerful single source of new business for sales is referrals–from networking contacts, existing clients or strategic partners. Endless studies have shown that people are far more inclined to buy a product or service that has been referred to them. Referred clients tend to be stickier than other ... Read Post