Sales POP - Purveyors of Propserity
Is Your Sales Funnel Bloated?
Blog / For Sales Pros / Nov 13, 2017 / Posted by Lisa Magnuson / 6500

Is Your Sales Funnel Bloated?


Could your sales funnel benefit from a weight reduction program? Do you need to shed those ungainly suspects that are weighing you down? It’s a common dilemma. There’s a certain level of satisfaction when your sales funnel is full. However, filling your pipeline with empty and unqualified opportunities leads to an unhealthy outlook.

The solution is an intense cleansing process to get your funnel in ship shape. Let’s examine the TOP Line Accounts™ that may be lodged in your CRM. (TOP Line Accounts are defined as your biggest and best opportunities and are generally worth at least 5x your average prospect size.)

These large and complex opportunities can languish in your pipeline causing a ‘Clog’ without rigorous focus and attention. To get your TOP Line Account metabolism moving, we’ve developed a Four Point ‘Get in shape’ program that guarantees momentum and results.

Point One: Score your TOP Line Accounts. Select key criteria such as financial value, strategic value, fit and resources needed to determine if the potential contract warrants the necessary time and attention of the account based selling team. Scoring will also give you a steady diet of prioritized large opportunities.

Point Two: Determine the Account Leader. The regiment needed to develop and close TOP Line Accounts can only occur when a strong account leader is at the helm.

Point Three: Do the account strategy work. There’s no substitute for diving in and doing the hard work. The account based team must develop the customer strategy, relationship plans, Win Themes™, and competitive blocks. The team should plan on breaking a sweat to attain the goal.

Point Four: Celebrate. The account based selling team successfully unblocked the funnel by moving one or more TOP Line Accounts through to closure. They were unstoppable. Feed the team by celebrating!

Feed the Funnel with a High Quality Diet

Common close ratio: 25%
Add pre-call planning: +20%
Add account strategy work: +20%
Add Win Themes™: +10%
Add competitive blocking: +10%

Congratulations! You’ve gone from bloated to fit and fabulous. You (and the sales pipeline) look great as you ‘Ring the bell’ with your TOP Line Account wins.

The Perfect Book for your Upcoming Sales Kick-Off:

Invest in your executive selling efforts by giving your sellers the book that is guaranteed to enhance their sales performance. The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships includes proven strategies to ensure sellers develop long lasting executive access.

The C-suite executive perspectives at the end of each chapter reveal exactly how senior leaders view sales encounters and what would cause them to keep the door open for follow up meetings.

About Author

Lisa Magnuson is an expert in corporate strategic sales and TOP Line Account™ revenue building. As a respected sales consultant and author, she works with clients to build successful strategic sales programs that drive revenue from large new accounts and enable growth from existing high value customers.

Author's Publications on Amazon

This eBook reveals a proven strategic approach you can use with your current customers to increase your sales and create a long-term positive relationship.
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Are you looking for an edge to land that big contract or keep your largest customers secure? Discover proven techniques from sales leadership veteran, Lisa D. Magnuson, to cultivate executive relationships that will pay big dividends. Pair this with exclusive C-suite executive contributions that provide…
Buy on Amazon
This invaluable Playbook was designed for modern sales leaders who want to win big. Based on extensive research and interviews with 41 Sales VPs from various industries, it contains 16 key ‘Plays’ to exponentially grow revenues and drive leadership success.
Buy on Amazon

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