I am going to tell a story of how dogs can help you gain referrals… …But first, let me reassure you that this article really is about gaining sales referrals, and will ultimately increase your profits. (Which is why you’re reading this magazine, right?) But I digress. Let me continue with the story. Referrals and ... Read Post

Personality Types in Sales Today let’s take a closer look at different personality types.  How they affect the way someone (inter-)acts in a sales process. As I mentioned in my last two articles, sales has many different shades and facets.  The outcome depends on many different factors. There is no general rule that fits every ... Read Post

Win more Sales! Win-Loss Analysis Moves You to Win-Win Every Time Being in sales is a tough business, particularly when you look at the odds of winning compared to losing. The only high statistic you can count on is pressure from management. This pressure increases stress and leads to an elevated rate of turnover. But ... Read Post

5 Ways You’re Getting Win/Loss Analysis Wrong Time is money. This old adage has perhaps never been truer than today, when all a lead needs to do to get to your competitor is open a new tab on their browser. But, making the most of your time doesn’t hinge on who has the fastest fingers ... Read Post

Empathy in Sales: The Crucial Human Touch The next article in our series on Network Selling covers a skill without which a salesperson just won’t survive in this 21st-century digital selling environment. That skill is empathy. Empathy in sales is crucial. Why is it so very important today? Simple: we’re awash in a giant overwhelming wave ... Read Post

Planning in Sales, and Why it Matters The dictionary definition of a plan is “a method for achieving an end.” A method is “a systematic procedure or technique.” Contained within that simple sentence is the key to why some salespeople succeed, and why some don’t. In many ways, we are to blame for why some ... Read Post

Why Sales and Customers Get Lost at the Front Desk Missed sales opportunities are not something any business owner wants. Most owners will extensively review operations to ensure sales opportunities don’t walk out the door. But, how many times have you wondered what’s going on at the front desk? You’re focussed on other areas of ... Read Post

Beginning our new series on Network Selling, we’ll start with the very first element required: respect. Not just Network Selling, but everything in civilized life begins and ends with respect as the very foundation. Every good experience, be it a social or business experience, depends on mutual respect for its success. Too often, salespeople create ... Read Post