Sustaining sales skills requires structure. As leaders get a more informed sense of what works and what doesn’t, they can change their sustainment framework, as needed. Here, we look at the five key steps, in sequential order, that we believe form a sound sustainment strategy. Set Clear Expectations Sales professionals need to know that sustainment ... Read Post

If your sales training investment is not achieving the outcomes you expected, you are in good company. It happens pretty often. The problem probably isn’t the training program you chose. You probably made one (or more) of five common faulty assumptions about your sales training initiative. Did You Assume Training Doesn’t Require follow-up? A lot ... Read Post

The search for solid salespeople itself requires a healthy dose of salesmanship. Much like the presentations you’ll be hiring salespeople to deliver, recruitment pitches should be approached with a progression of goals in mind. Follow the widely accepted AIDA formula – Attention, Interest, Desire, Action – to improve your sales hiring success rates and chances ... Read Post

The growing concern is will sales remain human? Our beliefs about combining artificial intelligence and human selling are in the beginning phase. Read Post

In our last article we discussed the fact that automation and algorithms are created by humans, and so, therefore, can be biased. For our final article on the subject of automation and where it’s taking us, we want to examine the human’s role in the automated society, and how important it is for us to ... Read Post

When you want to grow, you need sales — more clients, more money coming in, and more opportunities to spread the word about what you bring to the table. The more time you spend on the basic operation of your business, the less time you can commit to getting out there and convincing people that ... Read Post

Sales organizations are often challenged to be successful. They craft a strategically brilliant sales plan that would make the pundits proud. It’s replete with industry and competitive analysis, internal strengths, weaknesses and a set of objectives that are time bound with accountabilities assigned. Then they launch their plan but are disappointed in the results they ... Read Post

eLearning has made an unwavering mark in the world of academics, but what about the corporate world? We all know that training and learning in corporate structures are as important as in academia. So why do we not integrate the modern ways of learning with employee training? Learning management systems, or LMS with eLearning course ... Read Post