The first few months of a startup business is typically spent in building the product and validating the business model. But once this is established, investors seek rapid growth and this is often accompanied by rapid increases in the marketing budget. This part of the customer acquisition process is highly scalable since a lot of ... Read Post

Taking the leap and starting a business can be a very intimidating and scary process. As a business starts to grow, a business owner will need to put the right team members in place to stay on an upward trajectory. Eventually, a small business will need to put a human resources department in place to ... Read Post

CRM Functionality In our last article in this series, we discussed the most important factor when deciding on a CRM solution: the technology being used. Now, let’s take up the next in importance, which is functionality. CRM Features Just as a note, there is no standard set of terminology for CRM features, like for example you ... Read Post

Developing a small business can become challenging for any entrepreneur. The competition is very harsh irrespective of the niche that you choose. Thus, you will need to bring something new on the market and identify tools to improve your customer retention rate. Two elements can ensure your success in any market. On one side, you ... Read Post

One of the biggest criticisms of any technology platform by customers is that it is hard to get it to reflect how their business actually operates as opposed to how some programmer imagines it does. This can be a great source of frustration to customers which is why the ability to customize is so critical. ... Read Post

You are probably aware of the time value of money, but did you know that there is also a time value of selling value? In the finance world, when someone talks about the time value of money, they mean that a dollar received now is worth more than a dollar received in the future.  This is true ... Read Post

The importance of lead generation cannot be overstated for businesses of all sizes. It is an essential aspect of running a business, so much so that any campaign that loses the ability to generate leads will cause a significant decline in sales as well. Lead generation has a powerful impact on sales and whether or ... Read Post

The whole management looks to HR for recruiting talented new employees for the company, but how is one supposed to recruit a recruiter? Of course, if you already have a HR department with an experienced staff and a good HR Head, things will become a lot easier. Just in case you are only starting out, ... Read Post