More customers are taking the buying process into their own hands. With access to limitless data and inexpensive options, customers can quickly act without help from a sales professional. This reality has intensified the challenge of selling. Without the ability to interact with customers, sales professionals lack the information and insight needed to position a ... Read Post

The Importance of CRM Usability Usability is crucially important when selecting a CRM application, which is all about the user (hence the name). How complex is the CRM application, or how easy is it to learn and use? Simplicity One method of judging a product is by the number of support tickets it has. If ... Read Post

First of all, it’s not about sales at all. It’s not about selling, it’s about buying. A high-performance sales culture is extremely adept and successful at convincing people to buy Read Post

The first few months of a startup business is typically spent in building the product and validating the business model. But once this is established, investors seek rapid growth and this is often accompanied by rapid increases in the marketing budget. This part of the customer acquisition process is highly scalable since a lot of ... Read Post

Taking the leap and starting a business can be a very intimidating and scary process. As a business starts to grow, a business owner will need to put the right team members in place to stay on an upward trajectory. Eventually, a small business will need to put a human resources department in place to ... Read Post

CRM Functionality In our last article in this series, we discussed the most important factor when deciding on a CRM solution: the technology being used. Now, let’s take up the next in importance, which is functionality. CRM Features Just as a note, there is no standard set of terminology for CRM features, like for example you ... Read Post

Developing a small business can become challenging for any entrepreneur. The competition is very harsh irrespective of the niche that you choose. Thus, you will need to bring something new on the market and identify tools to improve your customer retention rate. Two elements can ensure your success in any market. On one side, you ... Read Post

One of the biggest criticisms of any technology platform by customers is that it is hard to get it to reflect how their business actually operates as opposed to how some programmer imagines it does. This can be a great source of frustration to customers which is why the ability to customize is so critical. ... Read Post