Last week I was looking to buy a new computer, an additional one I could travel with. I called a few companies to ask a few questions and get a few estimates. Not one who knows much about computers, I was relying on some advice and a little research I had done. When I narrowed ...
This week, I think the universe has been “telling” me to write this blog post. It must be a sign when I can look back at this week and recall 1 face-to-face meeting, 2 phone calls, and 9 (yes nine) emails–every one of them aimed at directly getting me to buy or getting me to ...
When I open my Facebook my feed is filled with posts about the top ways to gain more business through webinars, email, and Facebook ads (among other pay per click advertising). The struggle is the average e-commerce only site converts 3% of the traffic that comes in, which means we spend a lot of time ...
Top Line Tips TOP Line Accounts™ will transform your business – it’s that simple. Top Line Accounts are your biggest and best prospects and/or customers. They are typically valued at a minimum of 5x your average contract size. They are or will become your banner accounts. You will reference them frequently to attract more customers ...
Social media is now a recognized additive to almost every forward thinking organization’s sales force. In the B2B space the top 3 networks used during the sales process are LinkedIn, Twitter and Facebook. However, there are mixed reviews about overall success of “social selling,” but upon analysis of sales team behavior, I can definitively say ...
The 15 second rule is pretty well known in the marketing circles. Simply put, you only have fifteen seconds to create a good impression in the minds of your website visitor. This can be a daunting if a major chunk of your business comes from PPC advertising – how do you get a visitor who ...
The sales pitch is made. The value proposition is articulated in impressive fashion. The client’s objections are addressed. The story is compelling – savings are available with amazing value being offered. The client has given many positive signals that they are interested in the deal. The sales rep is thinking “I’ve got this one.” But, ...
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