Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. As marketers continue to try to find the best way to utilize social media to reach potential customers, businesses are continually examining how effective their efforts are in achieving a return on investment. However, a ... Read Post

This article will outline the most common misconceptions that we get from our readers on our blog. It is worth mentioning at this point that dropshipping isn’t a get-rich-quick scheme, but a legitimate business model. Dropshipping is simply a different way of fulfilling orders – this notion will be explored later in this article. Dropshipping ... Read Post

Whenever a group of people gathers to work towards a common goal, conflict is inevitable. Each employee is unique, and it’s this uniqueness that gives voice to differing opinions and ideas. Unfortunately, there’s no one or consistently “right” way to handle conflict. Each situation is different and requires the appropriate response to prevent the issue ... Read Post

If you are planning on moving to a different office space, then there are many things that you will need to take into consideration. For example, how you will move to a different office, what you will want to bring with you when you will be moving and much more. With so many things to ... Read Post

In this series of blogs on the role of CRM in 2020, we’ve discussed the role of the customer experience, and the battle between the “suite” approach, and the best-of-breed approach. Now we come to the specifics of the CRM application itself. At Pipeliner CRM, we evolved something called the Product Philosophy Wheel, which describes ... Read Post

In selling to and serving major accounts, no matter how effective you are, you must face a harsh truth. Losing happens. Regardless of your focus, time and effort, you’re certain to come up short on occasion. In the grief following a major loss, someone in the selling organization will always say, “We should learn from ... Read Post

From a website to a face-to-face pitch, the world of sales revolves around calls to action (CTA). Often these can be subtle and easy to miss, such as a “learn more” signup button at the end of a compelling article. At other times a good CTA hits you like a ton of bricks, as is ... Read Post

It was almost painful to wake up each morning, knowing I chose the all-time worst job.  Enjoying humorous conversations with clients, and our family dog gleefully greeting me at home, helped me make it through each day. “Our worst experience can prove to be our gift in disguise.” Early in my career, I learned to ... Read Post