As you might know, an “elevator pitch” is a selling tool and conversation starter that very briefly but powerfully describes your business, product or services. It answers a prospect’s question of, “What does your company do?” Generally, a salesperson’s answer is a combination of bragging and self-focus–or a pitch that sounds exactly like one of ...
It’s been thirty years since the inception of sales methodology as a product or service offering within the overall sales training industry. In the 80s, training programs like SPIN Selling, Solution Selling and Professional Sales Skills (PSS) were developed with the purpose of teaching sales teams to sell more effectively. This intellectual property (IP) was ...
In our last article in this series we posed the question of a salesperson finding their own meaning or having it forced on them. In this, my final post in this series, let’s look at the most vital factor in finding meaning. Altruism Meaning in life for a salesperson is tied directly to altruism: the ...
Thirty years of sales training experience have brought Robert Jolles to the point he an answer the most frequently asked question about sales: “Can anybody sell?”
We still hear that if you don’t apply closing techniques, there is no sale. But a more basic truth is, without a buyer there is no sale.
CRM and Marketing Campaigns: Using them Together to Get Conversions A well-developed and well-executed marketing campaign can make great positive contributions to your business and to its overall brand. However, when putting the campaign together, things can quickly become overwhelming, and maybe even a real challenge. What type of content should the campaign include? On ...
One day a corporate client asked me to coach a struggling salesperson named David. This surprised me because David was widely regarded as the most knowledgeable salesperson in the company. Watching David in action taught me a valuable lesson. Objections can come from two different levels. Salespeople must address them at their respective levels. The ...
Four Ways to Compete with the Big Boys if You’re Just Starting Out There are many challenges a business is facing when it’s just starting up. But one of the hardest things to do is dealing with the competition, due to the fact that some of your adversaries are gigantic companies that are already well ...
