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Salespeople traditionally lead with features and benefits rather than value. But they need to understand that buyers don’t know what they don’t know.

49% of sellers said that ‘getting into the executive level’ is one of their top 3 challenges (source: The Whale Hunters 2016 survey) Question: What are the ‘Windows of opportunity’ as they relate to calling on the C-suite? Answer: For your TOP Line Accounts™ (i.e. largest prospect or most important customers worth at least 5x ...

Every recruiter deals with the issue of hiring a sales manager, which is a tough process of candidate search, comparison, selection, interviewing and, only afterward, employing. To make this process less significant, we’ve made a guide on how to identify an expert sales manager. Bear in mind that if a potential sales manager presents the ...

As you might know, an “elevator pitch” is a selling tool and conversation starter that very briefly but powerfully describes your business, product or services. It answers a prospect’s question of, “What does your company do?” Generally, a salesperson’s answer is a combination of bragging and self-focus–or a pitch that sounds exactly like one of ...

It’s been thirty years since the inception of sales methodology as a product or service offering within the overall sales training industry. In the 80s, training programs like SPIN Selling, Solution Selling and Professional Sales Skills (PSS) were developed with the purpose of teaching sales teams to sell more effectively. This intellectual property (IP) was ...

In our last article in this series we posed the question of a salesperson finding their own meaning or having it forced on them. In this, my final post in this series, let’s look at the most vital factor in finding meaning. Altruism Meaning in life for a salesperson is tied directly to altruism: the ...

Thirty years of sales training experience have brought Robert Jolles to the point he an answer the most frequently asked question about sales: “Can anybody sell?”

We still hear that if you don’t apply closing techniques, there is no sale. But a more basic truth is, without a buyer there is no sale.