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Strategic Humor in Sales

Strategic Humor in Sales

Sales Skills / Jun 10, 2020 / Karyn Buxman

Many salespeople aim to be strategic in their endeavors, but it’s unlikely that anyone has ever considered strategic humor as a method of growing sales. What is strategic humor? Strategic humor is using humor intentionally for the desired outcome. Many people think that the purpose of humor is entertainment. While this is true, it’s only ... Read Post

Walking in the Customer’s Shoes

Walking in the Customer’s Shoes

Sales Skills / Jun 9, 2020 / Nikolaus Kimla

The Future of Technology…and Walking in the Customer’s Shoes Many companies such as mine are always carefully looking forward toward the next innovations. For CRM and other technological products, where are we going? In one respect we can answer that question positively, without question: all innovations will be in the direction of being able to ... Read Post

4 Tips for Strengthening Supply Chains Against Disruption

4 Tips for Strengthening Supply Chains Against Disruption

Sales Technology / Jun 8, 2020 / Sales POP!

Supply chains have always been vulnerable to various sources of disruption, like natural disasters and geopolitical conflict. However, the fallout from the coronavirus pandemic is putting an unprecedented strain on supply chains worldwide. It’s also redefining what it means to be truly prepared for sustained challenges to “business as usual.” While there’s no way to ... Read Post

Acquisition and Retention: The Yin and Yang of Customer Strategy

Acquisition and Retention: The Yin and Yang of Customer Strategy

Sales Skills / Jun 7, 2020 / Andy Rudin

Which actions do companies often take for customer retention? Provide outstanding service and products Maintain loyalty programs Engineer high switching costs Design arduous processes for terminating services All of these The correct answer, of course, is e) All of these. People mistakenly assume that retention efforts benefit customers. But as customers who have attempted to ... Read Post

Implementation of an Employee Advocacy Program

Implementation of an Employee Advocacy Program

Sales and Marketing / Jun 6, 2020 / Glenn Gaudet

Employees make the best advocates. Who better to upvote your company or product than those who are already intimately involved and positively acquainted? Creating an employee advocacy program can help lead generation, positive name recognition, and more, all from people who can put a genuine, real message out to their personal networks. What is Employee ... Read Post

Soft Leadership: A New Direction to Leadership

Soft Leadership: A New Direction to Leadership

Leadership / Jun 5, 2020 / Professor M.S. Rao, Ph.D.

The Father of Soft Leadership “Soft leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an ... Read Post

4 Ways Sales Will Have to Change in the Wake of COVID-19

4 Ways Sales Will Have to Change in the Wake of COVID-19

Sales Management / Jun 4, 2020 / Philip Piletic

Right now, salespeople in every industry are being confronted with what is certain to be the most unusual business environment they’ve ever seen. The massive global economic disruptions caused by the coronavirus (COVID-19) pandemic have upended the landscape in ways nobody could have predicted or prepared for. Supply chains have gone haywire, altering long-established sales ... Read Post

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