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Each new day and season brings reason for us to be working to improve tomorrow. Keeping on top of the economic news and technological updates require us to be in a forever state of revising plans. The thought applies to many aspects of our lives. Companies are now making predictions of what is to come. ... Read Post
How do you get sales viewed more as a strategic asset than a flogger of wares? My experience is that most organizations underutilize sales because they treat it as a traditional tactical tool rather than as a strategic asset. Today the focus tends to be on how traditional sales can be more efficient — providing ... Read Post
“We should practice by showing one another love and helping one another. It is a mistake to pursue happiness and to seek to avoid suffering by deceiving and humiliating other people. We must try to achieve happiness and eliminate suffering by being good-hearted and well-behaved.” —Dalai Lama When you fail in life, people often ignore ... Read Post
When it comes to sales enablement, the importance of mobile devices cannot be overestimated. Today mobile and tablet devices outnumber desktop devices by a factor of 13 percent worldwide according to one source (note that iOS and Android applications are also immediately usable on tablets—it is the same technology). We know from our own experience ... Read Post
I started Video Podcasting about 3 or so years ago when we at Pipeliner CRM launched Sales POP! our online, multimedia magazine. In the intervening years, I have hosted nearly 500 one-on-one interviews, panel discussions, Live YouTube events, and live chats. Recently quite a lot of people have contacted me for advice on starting their own podcast – especially as ... Read Post
What is Marketing? Most people don’t really understand the difference between marketing and advertising. By default, people assume that they’re one and the same, but the reality is that advertising is just one piece or one component of your marketing. For people to be effective at marketing, they first have to understand what truly encompasses ... Read Post
Taking Care of the Customer The Nordstrom proposition is deceivingly simple. The proposition is: take care of the customer. It doesn’t sound so unique, does it? Many companies probably say that they aim to take care of their customer. But all too often, it’s just lip service, or it’s not executed at every level. Nordstrom ... Read Post
Running an online retail business can be exciting and rewarding, particularly given the popularity of online shopping. However, it can also be challenging because of the stiff competition you face coupled with budgetary constraints as a small retail venture. Naturally, you want to see sales levels rise, but trying to achieve this can be difficult. ... Read Post
