Sales POP - Purveyors of Propserity
Making Email Easy For Sales
Blog / Pipeliner CRM / Jul 20, 2020 / Posted by John Golden / 4950

Making Email Easy For Sales


Back in 2014 as part of an article on the evolution of the salesperson, I argued that salespeople had to develop micro-marketing skills.

“In order to leverage the wonderful interconnectedness that social media and professional networks provide, salespeople need to get heard above the noise. Salesperson 2.0 has added marketing skills to their arsenal to communicate in a concise fashion, distilling down to only those pieces of information that add value, provide insight, and attract the attention of their buyer. This gives Salesperson 2.0 a competitive advantage in a socially powered buying environment.”

Today this is pretty much universally accepted and that is why salespeople are becoming more and more adept at running their own micro-marketing campaigns. Whether it is through using platforms like LinkedIn or just good old-fashioned email. Indeed given that running their own micro-email campaign is a commonplace salesperson practice, I recently offered some advice on how to stand out in an email.

Be polite, businesslike and to the point. Check your spelling and grammar – use a tool like Grammarly to help you – unfortunately, today that alone might just help you stand out. Be careful with humor as it is very subjective and sometimes things can be read very differently than you intended – politeness, on the other hand, is pretty much universally welcomed.

While I am very much in favor of salespeople being micro-marketers, I am not suggesting they become full-blown marketers which is why the technology to enable such micro-marketing needs to be appropriate in scope and not overkill. This is why Pipeliner CRM has carefully added email automation capabilities to the platform in a very deliberate way to ensure that it is optimized for use by salespeople rather than marketing folks who need way more layers of complexity. By focusing carefully on the explicit needs of salespeople we have been able to add very straightforward and easy to use email automation features that make sense in the context of a salesperson’s day-to-day work practice.

This means that salespeople can launch micro email campaigns and be able to:


Plus we have provided the ability to create and build email templates and:


This is combined with the ability to send those emails from Pipeliner using Office 365 or Gmail:

Now salespeople have the necessary email automation capabilities to create, track and manage their own micro-marketing campaigns in a way that is easy and embedded directly into their daily workflow in Pipeliner CRM.

See for yourself by taking a free trial of Pipeliner CRM.

About Author

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He has conducted over 500 video interviews of thought leaders for Sales POP! online sales magazine and has a podcast channel on iTunes that has over 350 audio interviews He is CSMO at Pipeliner CRM. He is also an Amazon best selling author of two books and In his spare time, John is an avid Martial Artist.

Author's Publications on Amazon

John Golden, best selling author of "Winning the Battle for Sales" presents "Social Upheaval: How to Win At Social Selling" to explain how every B2B salesperson can add social selling methods to their toolkits, and why it is so important that they do so without…
Buy on Amazon
FROM THE CREATORS OF SPIN SELLING―TRIED-AND-TRUE STRATEGIES TO ARM YOU IN THE WAR FOR SALES SUPREMACY "I distinctly remember my first VP talking about 'campaigns' and 'targets.' Indeed, successful salespeople have made learning from military tactics an important aspect of their careers. In this engaging…
Buy on Amazon
Comments (3)


Fred Makau commented...

I just love the way Pipeliner CRM integrates email capabilities.


EnochOkoli commented...

Truly this article proves pipeliner CRM is the best CRM tool that does not have email marketing integration


Adrian Said commented...

nice way on portraying how emails can be integrated

Sales Process Automation
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.