Writing a book about your business is a great way to introduce yourself to the world. In this Expert Insight Interview, Michelle Vandepas discusses how to write a book and what it can do for your business. Michelle Vandepas is an expert for entrepreneurs, personal development experts, and quantum healers wanting to tell their stories by becoming authors. She is also the co-Founder of GracePoint Matrix and GracePoint Publishing companies.
This Expert Insight Interview discusses:
- Book Benefits
- The Process
Writing and publishing the book on your expertise gives you instant exposure and credibility with a mass audience. Sometimes there is a direct correlation between reading the book and hiring the author, and sometimes it is a marketing tool to expand your brand awareness. Book sale brings the income as well, but the main point of publishing the book leads to a different call to action. Most of the time the book is a sales letter for service that you provide.
Writing a book requires a strategy. The first thing to do is to determine what is the primary thing you want your readers to know. For example, if you would write a marketing book you would want your readers to know how you determine your target audience. Is it demographics, age, gender? Also, you can explain the process of determining which group spends more money and which spends less but it is a repeat customer. That would be your outline. Since you are not a professional writer, there are writing coaches who can help you in writing and editors who will polish your book at the end. Remember, your main point is to put your idea out there. Many authors start feeling the Imposter syndrome doubting themselves and their expertise, but there are things to do to eliminate the self-doubt. Things like creating a cover page, getting a headshot, or starting a promotion on social media can bring back the excitement. The process takes different times for different people. It depends on your commitment and pace, but the writing process usually takes between 3 months to a year. After the writing is done, it takes around 3 more months to edit, design, extra proof, and finally to publish. Books are nowadays offered in hard copy, eBook version, or even as an audiobook. This is a great time to write a book because people have more free time to devote to themselves, thus, they can read or listen to the book during that time. In conclusion, if you have an idea that you want to tell the world, overcome the fear, and just do it.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.