Are you struggling with advertising on social media platforms? Do you find it hard to keep up with the ever-changing policies and nuances of different platforms? Well, in this episode, I interview Eroslav Georgiev and Rohaan Khan from Orange Trail, who share their expertise on how to scale ads safely without getting blocked.
Eroslav and Rohaan discuss some of the common pitfalls that people fall into when starting out with social media advertising, such as not understanding the policies of the platforms they are using. They emphasize the importance of decentralizing assets and having multiple business managers to keep ads safe. They also mention the advantage of understanding policies and being creative in running compliant ads, especially in more risky niches like health and supplements.
The conversation then shifts to the impact of AI on advertising. While they use AI tools to scale their work, they view AI as an amplifier rather than a replacement for marketing skills and expertise. They believe that good marketers will use AI to be more efficient and productive, while lazy marketers will use it to ask stupid questions.
When asked about the future of advertising on social media platforms, they suggest that content will continue to be king and that testing different angles and scroll stoppers will be crucial for success. They also note that Facebook allows for the most flexibility in terms of decentralizing advertising setups, but other platforms like TikTok and Google have similar options.
Eroslav and Rohan offer premium level advertising accounts that are whitelisted and have unlimited spends, providing stability and compliance help for those struggling with their ad accounts. They have contracts and agreements with major advertising platforms such as Facebook, Google, TikTok, Snapchat, Twitter, and Bing, as well as a deal with Tabula. Their goal is to help businesses scale their ads safely and effectively.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.