Entrepreneurs are interesting people who have interesting stories to tell. In this Expert Insight Interview, Laura Gale discusses how writing a book can help to grow a business. Laura Gale specializes in ghostwriting, publishing, and marketing of business books.
The interview discusses:
- Writing a book as a business strategy
- Things to consider before writing a book
Book as a Business Strategy
As an entrepreneur, writing a book about your work is a very beneficial way to establish your credentials, to differentiate yourself from the competition, to spread brand awareness, and to create a deeper relationship with your current and prospective clients. Writing a book can take up a lot of time that you as an entrepreneur probably do not have, so some professional writers can help you through the process to put your stories into writing. The first thing to do is to develop a strategic intent that serves as a north star – the path which the story will follow. The content will be delivered from your stories, case studies, research, and interview in which you can present yourself in more depth. During the process, many people start feeling imposter syndrome in which they doubt their expertise. If that happens, it is important to remember that your experience brings value and authenticity to your expertise which the audience will appreciate. When writing a business book, the expectations and KPIs are not set by the number of books sold but by the impact, the book has on your business.
Things to Consider
When deciding whether to write a business book, it is important to consider whether your business can handle the lead flow. Scaling the business is great only if you are sure that you will be able to keep efficiency and productivity levels. Your book should also find a fit in your already existing marketing ecosystem. If you already have a great marketing strategy, just replicate it with your book. And last but not least, think about your main idea and if you can subdivide it into 10 to 15 chapters. For each of those chapters, you would need to have enough information to be able to talk between 15 to 30 minutes about it to your ghostwriter. If after all of this you decide that writing a book will benefit your business, then going through the whole writing process will be worth it. Books nowadays are offered in many different formats, but there is a phenomenon in which younger people are going back to the basics by reading more hard copy books. This phenomenon can be explained simply because reading a hard copy book offers a more fulfilling and authentic reading experience.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.