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TV Expert Interviews / Marketing / Apr 19, 2020 / Posted by Ryan Cote / 2007

How To Tackle Digital Marketing (video)


Digital marketing has been very pervasive over the last few years in many different forms, but many people are still struggling to market digitally because they are overwhelmed, or they don’t know where to put their money for the most effective result, and other things. Also, things are constantly changing, and new things are coming out in the world of SEO, and different channels of communication. It can become so overwhelming that it becomes offputting, and people give up. Ryan Cote, interviewed by John Golden, explores how to tackle digital marketing in 2020.

This expert sales interview explores:

  • How Small Businesses Tackle Digital Marketing
  • The Importance of Adding Content
  • Targeting With Social Media

Small Business Digital Marketing:

Small businesses can still compete with some of the major corporations that have multi mullion dollar digital marketing budgets. If you’re a local business, you don’t need a budget the size of Geico or coca cola because you’re marketing to a local audience.

How To Add More Content:

Many people want to add more content as part of their digital marketing presence, but content creation can be very difficult and challenging. If you can’t write your contact yourself, you don’t have to use an agency. There are tons of places where you can buy content, or you could use a freelance writer.

Focusing Your Social Media Presence:

You have to understand your audience and where you hang out. Many companies are cutting back the amount of content that they do for social media because the organic reach is so limited at this point.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Ryan is the Director of Digital Services and Partner at Ballantine, based out of Fairfield, NJ. I've been with Ballantine since 2003, and am proud to be the 3rd-generation of Ballantine, founded in 1966 by my grandfather and great-uncle. I currently manage the growing digital marketing division, primarily responsible for sales and strategy.


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