Sales POP - Purveyors of Propserity
TV Expert Interviews / Marketing / Oct 19, 2020 / Posted by Terri Levine / 2846

Marketing With The Conversion Equation (video)


What is the key to more prospects and more closing of sales? In this Expert Insight Interview, we bring you the answer to this question – marketing with the conversion equation. We explore today’s topic with our guest, Terri Levine. Terri Levine is the founder of Heart-repreneur LLC, growth strategist, business and executive coaching expert, keynote speaker, and best-selling author.

The interview discusses:

  • The Formula
  • The need for more heart-to-heart relationships

The Formula

The formula for doing marketing the right way is to interrupt, to engage, to educate, and lastly, to offer. Nowadays, we are so overwhelmed with online marketing messages that most people automatically scroll down through different social media platforms, websites or emails without too much attention. Thus, to interrupt means to get attention from the right audience with the right message. Once when you get their attention, you must keep the audience engaged by providing the content that is relatable to them. Educating is an extremely significant step because it creates value for the audience. It can be a fact, data, any little share of your expertise that will be valuable to the audience. People are usually reluctant to share their knowledge with others because they assume that other people know that as well, but in reality, not many people know what you know. The last step is to make an offer. That is the final step because you take it only after you create a relationship with your audience. The offer should be low risk or no risk at all because by giving a heart to heart offer to your audience, you are proving that your intention is only to care for their well-being. The point is to create this whole experience of you bringing a transformation into their lives, rather than just another transaction.

Embrace the Heart-to-Heart

Even before the pandemic, with the rise of virtual societies, people became more disconnected from each other. The virtual world diminished the element of human contact and made human relations more superficial. Even the business world became overwhelmed with cold transactions and mass of generic messages. There is a need for more heart-to-heart relationships, both personally and professionally. We need to connect with the people authentically and transparently, as well as with integrity. The epidemic has caused the virtual way now to become the only way of connecting with people. However, Zoom and other online platforms are not a disadvantage, but rather a useful tool to deeper our relationships with others.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Terri Levine is the founder of Heart-repreneur® LLC and is a business and executive coaching expert. She assists businesses worldwide with business growth, sales, and marketing. She is also a bestselling author of dozens of books.

Author's Publications on Amazon

This is a very important book that will shift your outer behaviors as well inner thoughts so that you are aligned to have more success in all areas of your life and business.
Buy on Amazon
Every time you read a book that contains the experiences of successful people, you are advancing on your own personal road to success whatever that word means to you. The authors in this book will help you expand your horizons and gain a whole new…
Buy on Amazon
Reading this book will be hazardous to your current life... in fact, you'll never have the same stressful, unfulfilling life again! In these pages, you will finally learn how to create your authentic life without stress or struggle and to shift your life and work…
Buy on Amazon
Ten of the best life coaches share their thoughts and inspiration with you on the miracle of life and the joy of living.
Buy on Amazon
In this book, we focus on the marketing issue, as without effective marketing, even the best-run firm will not survive very long. We approach marketing from two angles: becoming a rainmaker and positioning oneself as an expert.
Buy on Amazon
You're about to learn how to use no-cost and low-cost methods to grow your beauty salon to where you want it to be. You're about to learn what works and what doesn't, as well as what is most important for you, as a salon owner,…
Buy on Amazon
You're about to learn how to use no-cost and low-cost methods to grow your Spa to where you want it to be. You're about to learn what works and what doesn't, as well as what is most important for you, as a Spa owner, to…
Buy on Amazon
When you use the principles of magnetizing, you don’t simply let life ‘happen’ to you. You decide what you want and then by using the principles of magnetizing you bring what you want right to you. It’s how we create our own reality.
Buy on Amazon
Times have changed and to generate sales, you must, too! What you’re about to read might buck the trend, but it sure works! Find out for yourself. Buy and read Sell without Selling today!
Buy on Amazon
"The power of positive ACTION! The authors not only share their secrets to building a highly successful practice, but also provide readers with practical, everyday action steps to fill their practice, generate more referrals, and find more clients fast by taking positive actions." - Stephen…
Buy on Amazon
Stop selling the hard way! Top-selling business coach Terri Levine provides you with a valuable assessment system that will enable you to easily identify the good prospects and reduce your time and frustration trying to sell to unsuitable prospects.
Buy on Amazon
"This book is definitely the place for you to start if you want to create a booming consulting business with exceptional revenues." - Jack Canfield
Buy on Amazon

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.