What is the key to more prospects and more closing of sales? In this Expert Insight Interview, we bring you the answer to this question – marketing with the conversion equation. We explore today’s topic with our guest, Terri Levine. Terri Levine is the founder of Heart-repreneur LLC, growth strategist, business and executive coaching expert, keynote speaker, and best-selling author.
The interview discusses:
- The Formula
- The need for more heart-to-heart relationships
The formula for doing marketing the right way is to interrupt, to engage, to educate, and lastly, to offer. Nowadays, we are so overwhelmed with online marketing messages that most people automatically scroll down through different social media platforms, websites or emails without too much attention. Thus, to interrupt means to get attention from the right audience with the right message. Once when you get their attention, you must keep the audience engaged by providing the content that is relatable to them. Educating is an extremely significant step because it creates value for the audience. It can be a fact, data, any little share of your expertise that will be valuable to the audience. People are usually reluctant to share their knowledge with others because they assume that other people know that as well, but in reality, not many people know what you know. The last step is to make an offer. That is the final step because you take it only after you create a relationship with your audience. The offer should be low risk or no risk at all because by giving a heart to heart offer to your audience, you are proving that your intention is only to care for their well-being. The point is to create this whole experience of you bringing a transformation into their lives, rather than just another transaction.
Embrace the Heart-to-Heart
Even before the pandemic, with the rise of virtual societies, people became more disconnected from each other. The virtual world diminished the element of human contact and made human relations more superficial. Even the business world became overwhelmed with cold transactions and mass of generic messages. There is a need for more heart-to-heart relationships, both personally and professionally. We need to connect with the people authentically and transparently, as well as with integrity. The epidemic has caused the virtual way now to become the only way of connecting with people. However, Zoom and other online platforms are not a disadvantage, but rather a useful tool to deeper our relationships with others.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.