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TV Sales Pro Advice / For Sales Pros / Aug 31, 2018 / Posted by Tony Hughes / 1167 

Buyer Behavior


How Salespeople Can Adapt to Changes Brought on by New Buyer Behavior

If you have been in the sales world for decades, you’ve undoubtedly noticed some major transformation of sales. The way that salespeople do their job and put bread on the table is quite different from what it has been historically. Some of these differences have come about because of the technological revolution, the new tools available for sellers, and the nuanced ways of marketing, networking, and connecting with others. Another major cause of the changes has to do with buyer behavior and the buyer’s journey. In order to close deals, salespeople must sell in a way that aligns with how customers want to buy things.

Tony J Hughes interviews sales expert Graham Hawkins to understand how you can keep up with the transformations that changes in buyer behavior has created.

    About Author

    A bestselling author, award-winning blogger and the most read LinkedIn Author globally on the topic of B2B sales leadership. Tony’s first book is a business bestseller with his second book, COMBO Prospecting, available on Amazon here. He can be found at and

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