How Salespeople Can Adapt to Changes Brought on by New Buyer Behavior
If you have been in the sales world for decades, you’ve undoubtedly noticed some major transformation of sales. The way that salespeople do their job and put bread on the table is quite different from what it has been historically. Some of these differences have come about because of the technological revolution, the new tools available for sellers, and the nuanced ways of marketing, networking, and connecting with others. Another major cause of the changes has to do with buyer behavior and the buyer’s journey. In order to close deals, salespeople must sell in a way that aligns with how customers want to buy things.
Tony J Hughes interviews sales expert Graham Hawkins to understand how you can keep up with the transformations that changes in buyer behavior has created.