All organizations want to elevate their business. Taking things to the next level and continuing growth is vital for long term company success. One of the ways that you can elevate your business is by unleashing the power of customer-centricity and unlocking customer perceived value. The customer is at the core of the organization, and what they want and need is a driving force behind closing deals and making more sales. Mark Boundy discusses how to elevate your business using customer centricity and customer perceived value in this expert sales interview hosted by John Golden.
This expert sales interview explores:
- The importance of customer perceived value
- How to have a conversation to assess customer perceived value
Customer Perceived Value:
One thing that many organizations, salespeople, and sales leaders get wrong is not understanding customer perceived value. Customer perceived value is the one thing that changes a customer’s mind, from being unsure about buying your product or service, to opening their wallets and giving you their money. After all, the purpose of any company is to generate a higher value then it costs to deliver. Understanding customer perceived value is something that many people overlook, or misunderstand.
Having a Conversation:
It doesn’t stop with a hypothesis, you have to actually have a conversation with your customer about what their actual needs are, and discover how you can add value to their life. The definition of value is based on desirable customer outcomes.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.